Senior Specialist, Campaign Retention

Summary

Join MINT MOBILE's Marketing Team as a Senior Specialist, Campaign Retention! This remote role, open to US residents, focuses on enhancing and executing customer retention strategies. You will collaborate with cross-functional teams to build and optimize marketing campaigns across various channels (email, push, SMS). Responsibilities include managing Braze, creating personalized communications, analyzing data, and A/B testing. Success requires strong analytical skills, experience with marketing automation tools, and excellent communication. MINT MOBILE offers competitive salary, benefits, and a unique work environment.

Requirements

• Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field
• 2+ years of experience executing lifecycle programs; comfortable with segmentation, automation strategy, and marketing using digital channels (email, push, SMS, in-app, site, etc.)
• 2+ years of working directly in an enterprise-grade ESP/CRM Tool (Braze preferred) with experience setting up targeting, building multi-step workflows, QA, hitting send, and reporting
• 2+ years of experience executing A/B tests utilizing email, push, and site initiatives
• You are comfortable with quantitative analytics and have experience translating data into business and consumer insights
• Excellent written and verbal communication skills
• Fervent attention to detail and QA process. You are confident in deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors
• You have cross-functional team experience and have shown the ability to execute a vision through consensus building, negotiation, and data-driven persuasion
• You are a creative thinker with the ability to test out-of-the-box solutions
• Ability to get stuff done, roll up your sleeves, and tackle something hands-on
• Ability to be flexible and work in a fast-paced environment with competing priorities
• Proficient with Excel

Responsibilities

• Work cross-functionally to execute email, push, and SMS marketing automation for lifecycle, transactional, and promotional campaigns to increase specific business KPIs and overall user LTV
• Manage relationships regularly with Braze customer support and Braze implementation partner
• Support the Associate Director, Customer Retention to launch new retention programs and campaigns to achieve pre-established KPI goals and business initiatives
• Manage customer profiles and data inside Braze
• Create personalized and dynamic communication assets that will deploy to customers based on events, custom attributes, and key behaviors
• Work with stakeholders to define KPIs while working with the Associate Director and Enterprise Information team to build campaign reporting
• Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion
• Collaborate closely with Enterprise Information teams to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our CRM platform
• Troubleshoot any reported errors, ensuring that campaigns fire as designed and correct variable fields are being used for personalization
• Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance
• Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results
• Stay aware of new Braze updates, trends in marketing automation, and best practices while educating the marketing team

Preferred Qualifications

Familiarity with analytical dashboards (e.g. Tableau, Looker)

Benefits

• Competitive salary
• Benefits
• Family leave
• Vacation
• Health insurance
• Disability insurance
• 401(k)
• Flexible spending accounts
• EAP
• Education reimbursement
• Parental leave
• Unlimited vacation
• Bonuses
• Company paid holidays
• Lunch every day prepared by our very own chef
• Healthy snacks
• Onsite gym
• Free massages
• Car wash services