PR Campaign Specialist

Summary

Join our team as a remote PR Campaign Specialist and help transform healthcare through compelling storytelling! You will craft and execute impactful PR strategies for medical professionals, focusing on services like membership plans and financing options. This role supports healthcare providers in improving patient access and affordability. Responsibilities include developing and executing PR campaigns, cultivating media relationships, creating content, crafting messaging, analyzing market trends, tracking performance, managing crises, and collaborating with internal teams. The ideal candidate possesses a Bachelor's degree in a related field, at least two years of PR experience (preferably in healthcare), and a proven track record of success. We offer a competitive salary, remote work, and various benefits.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field
• At least 2 years of PR experience, preferably within the healthcare or medical services sector
• Proven track record of delivering successful PR campaigns and securing media placements
• Exceptional written and verbal communication skills, with an ability to distil complex healthcare topics into clear, engaging messaging
• Familiarity with PR tools and analytics platforms (e.g., Cision, Meltwater)
• Strong organisational skills with the ability to manage multiple campaigns
• USB Headset with Noise Cancellation feature
• Working Webcam
• Computer with at least 1.8 GHz processor and at least 4GB RAM
• Main Internet Service Speed: at least 25 Mbps cable connection
• Backup Internet Service Speed: at least 10 Mbps

Responsibilities

• Design and execute PR campaigns that showcase innovative, patient-focused solutions like membership plans and financing options
• Cultivate strong relationships with healthcare media, journalists, and influencers to secure impactful press coverage
• Develop press releases, media pitches, blog posts, and thought leadership articles that align with the mission to support equitable healthcare access
• Craft consistent, engaging messaging to amplify the value healthcare providers offer to their patients
• Stay updated on healthcare industry trends and use insights to enhance PR strategies and campaigns
• Measure the effectiveness of PR campaigns using analytics tools, and provide actionable reports for improvement
• Address sensitive or urgent issues with professionalism and strategic communication
• Partner with internal teams to ensure PR strategies align with broader business and marketing goals

Preferred Qualifications

• Knowledge of trends in healthcare access, financing, or patient membership solutions is a plus
• Compelling portfolio of work over a wide range of creative projects
• Able to work on a graveyard shift

Benefits

• Health Insurance (HMO)
• Performance Incentives
• Job Security and Stability
• Paid Training
• Inclusive Culture
• Upskilling Opportunities
• 100% Work-From-Home
• Exceptionally Supportive Team
• Opportunities for Career Growth
• Fun Work Environment
• Holiday & Overtime Pay