Campaign Specialist, Customer Marketing

Summary

Join Contentsquare's Customer Marketing team as a passionate and data-driven Campaign Specialist. You will be responsible for developing and executing targeted email campaigns, segmenting and personalizing customer experiences, analyzing campaign performance, and optimizing programs through experimentation. Collaborate with cross-functional teams to ensure seamless customer experiences. This role requires 2+ years of email marketing experience, proficiency in email marketing platforms and Salesforce CRM, strong analytical skills, and excellent communication skills. Contentsquare offers competitive benefits, including flexible work arrangements, generous paid time off, parental leave, wellbeing allowances, stock options, and employee resource groups.

Requirements

• Work experience: You have 2+ years of experience in email marketing, preferably within B2B SaaS
• Excellent English communication skills: You use these daily to create engaging campaigns, bring clarity, and influence stakeholders
• Technical skills: You are proficient with email marketing platforms (e.g. Hubspot, Marketo, Salesforce Marketing Cloud, etc.) and Salesforce CRM
• Data-based decision-making: You have strong analytical skills and can interpret data to identify trends and inform decisions. You optimize your campaigns using A/B testing and other experiments
• Consistent track record of working across teams: You’ve often collaborated with Product and Marketing on your programs and have also worked heavily with Customer Success, Sales, or Analytics teams as well
• Strong ability to work autonomously: You can set your own agenda and execute initiatives with little direction, while collaborating effectively with cross-functional teams on shared goals
• Adaptability and pragmatism: Your interpersonal skills allow you to get along with people easily and move forward despite obstacles
• Customer-centric mindset: Your deep empathy for customers drives a strong desire to create exceptional customer experiences. You'll demonstrate a strong ability to put yourself in the customer's shoes and craft messages that resonate with diverse audiences

Responsibilities

• Develop and execute email campaigns: Design, build, and deploy engaging email campaigns
• Schedule email campaigns with the customer experience in mind to ensure engagement
• Segment and personalize: Use customer data and segmentation strategies to create personalized email experiences
• Leverage dynamic content and automation tools to deliver relevant messages to specific customer groups
• Analyze and report: Create dashboards, monitor campaign performance, track key metrics (open rates, click-through rates, conversion rates, etc.), and generate detailed reports
• Provide actionable insights and recommendations to improve campaign effectiveness and ROI
• Optimize programs through experimentation: Continuously improve user engagement and conversion rates through A/B testing and other experiments
• Collaborate across teams and departments: Build positive relationships with key stakeholders in Marketing, Customer Success, Analytics, and Product to prioritize campaigns and ensure a seamless customer experience

Preferred Qualifications

• Experience using platforms in our tech stack: You are proficient with Marketo or Iterable and have experience working with data from Salesforce and/or Gainsight as well
• Demonstrated innovation: You’re constantly seeking new and creative ways to improve email marketing performance and stay up-to-date on email marketing trends. You’re already using AI to increase efficiency and are eager to increase its use in your work
• Experience working in a fast-paced scale-up, so you handle spontaneous change and new scenarios well and can tackle challenges with a solution-oriented mindset
• Experience working in a global, multi-cultural environment, demonstrating a nuanced understanding of regional marketing dynamics and compliance requirements

Benefits

• Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
• Work flexibility: hybrid and remote work policies
• Generous paid time-off policy (every location is different)
• Immediate eligibility for birthing and non-birthing parental leave
• Wellbeing and Home Office allowances
• A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
• Every full-time employee receives stock options, allowing them to share in the company’s success
• We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
• And more benefits tailored to each country