Remote Campaigns Strategy Lead

Summary

Join Airtable as the Integrated Campaigns Lead to spearhead the strategy, execution, and optimization of high-impact marketing campaigns. As a key driver of our growth efforts, you'll boost brand visibility and generate demand across multiple channels in a rapidly evolving environment.

Requirements

• 10+ years of experience in campaign management, with 2+ years in a leadership or senior role
• Proven ability to manage and grow teams, including external agencies and contractors
• Strong experience in integrated campaign planning across multiple channels (digital, social, email, corporate events, etc.)
• Ability to secure resources, make business cases, and manage campaign budgets effectively
• Data-driven mindset with a strong understanding of analytics and reporting tools
• Excellent project management skills with the ability to manage multiple priorities and meet deadlines
• Outstanding communication and presentation skills, with experience working closely with senior leadership

Responsibilities

• Collaborate closely with product marketing to interpret key messaging, positioning, and product differentiators, and turn these elements into a comprehensive campaign strategy
• Own the development and execution of multi-channel campaigns, including digital, content, social media, email, and paid media strategies to drive awareness, engagement, and conversions
• Work closely with product marketing, content, creative, and sales teams to ensure campaigns are aligned with overall marketing objectives and customer needs
• Lead, mentor, and grow a high-performing team of marketers, external agencies, and contractors. Foster a collaborative environment, ensuring clear communication and accountability across all initiatives
• Drive the expansion of campaigns on a global scale, tailoring strategies to different regions and markets to maximize impact
• Set KPIs and utilize data-driven insights to measure campaign performance, optimize ongoing efforts, and report results to key stakeholders
• Develop a high-impact ABM strategy aligned to Airtable top accounts and key campaigns. Tailor content to specific account needs, creating personalized messaging across digital, email, and live experiences (e.g., webinars) to drive engagement with top-tier accounts
• Present campaign strategies, progress, and outcomes to senior leadership, making recommendations based on insights and performance data
• Stay on top of industry trends, marketing technologies, and best practices. Identify new opportunities to innovate and elevate campaign performance

Benefits

Total compensation package includes benefits, restricted stock units, and may include incentive compensation