Channel Marketing Manager

Summary

Join us on our mission to reverse diabetes in 100 million people as a Channel Marketing Manager, leading the execution of marketing campaigns through email, direct mail, and SMS to grow our impact to millions of users.

Requirements

• 5+ years channel marketing experience, ideally in healthcare / healthtech or in a regulated industry
• Comfort executing marketing campaigns like email, direct mail, and SMS to drive growth at a fast-growing startup
• A track record of design data-driven channel marketing experience, running A/B tests, and leveraging data thoughtfully to drive and improve performance
• Experience with marketing automation and modern martech stacks to be able to execute and QA with a high degree of operational excellence
• Grit and initiative - ready to hop in as needed to solve problems, address emerging issues, and make the team successful
• Ability to work with cross-functional teams and build relationships across domains to get things done

Responsibilities

• Lead the execution of email, direct mail, and SMS campaigns to millions of potential members, using data to drive decisions and identify opportunities for greater impact
• Utilize tools like Salesforce, Braze, and Asana to design, execute, and optimize personalized multi-channel campaigns, ensuring each campaign is coordinated in detail to exceed member and customer expectations
• Develop user journeys from end-to-end that amplify end user experiences to drive iteration and improvement on our marketing strategy
• Manage how we segment and QA audience files, developing new processes and deep diving as issues emerge
• Collaborate closely with cross-functional teams including Product, Sales, and Customer Success to ensure seamless execution of marketing campaigns. Facilitate open communication and alignment to achieve shared objectives, such as securing marketing access and enhancing member engagement