Client Business Lead

Wpromote
Summary
Join Wpromote as a Client Business Lead and become a senior strategic leader responsible for the health, profitability, and growth of key client relationships. You will bridge client objectives and the agency's marketing solutions, driving client satisfaction, retention, and long-term value. Responsibilities include leading business planning, identifying growth opportunities, negotiating contracts, managing teams, developing media strategies, and championing innovation. This role requires strong leadership, communication, and analytical skills, along with extensive experience in client services and integrated marketing. Wpromote offers a remote-first culture, unlimited PTO, flexible schedules, and comprehensive benefits, including parental leave, 401(k) matching, and various insurance options. The anticipated annual salary ranges from $170,000 to $225,000.
Requirements
- 15+ years of experience in client services or account leadership roles within advertising marketing or related industries working within Automotive, retail, or multi-location service industries
- 5+ years experience leading and managing high-performing teams
- A strong track record of driving results across complex, high-stakes accounts with 8+ figure annual budgets
- Experience engaging with and advising client stakeholders
- Proven ability to lead cross-agency collaboration—guiding partner agencies on integrated strategy, planning, and measurement to ensure alignment and elevate outcomes
- Demonstrated success in driving revenue growth and account expansion
- Experience in integrated marketing solutions across digital and traditional channels
- Experience managing direct-to-consumer, performance-based media
- Deep understanding of client business challenges and the ability to craft solutions beyond campaign execution
- Strong commercial orientation with experience in understanding P&L for major accounts
- Understanding of data analytics and performance measurement frameworks
- Excellent presentation and communication skills with the ability to influence key stakeholders
Responsibilities
- The primary point of contact for one of the agency's highest-profile, most strategic accounts
- Building and nurturing senior-level client relationships (VP, CMO, CEO) to strengthen position as a strategic partner and trusted advisor
- Leading business planning processes (annual planning, Quarterly Business Reviews, roadmaps), ensuring alignment between client business objectives and agency deliverables
- Identifying and driving growth opportunities across media, creative, analytics, technology, and consulting services
- Leading contract and scope negotiations, ensuring mutual value for the agency and client
- Managing and coaching at least one direct report through regular performance reviews, development planning, and career growth
- Overseeing the development of holistic, full-funnel media strategies rooted in consumer insights, channel expertise, and performance data
- Ensuring strategies integrate seamlessly across paid, owned, and earned channels to drive measurable brand and business outcomes
- Championing innovation in media approaches, proactively bringing new ideas, partners, and tactics to clients to enhance the agency’s value proposition
- Partnering with Analytics, Brand Strategy, and Creative to deliver cohesive audience strategies, messaging frameworks, and measurement plans
- Serving as the point of escalation for strategic media decisions, client/staffing/delivery challenges, and troubleshooting
- Actively manage cross-functional relationships internally across Client Services, Media, Analytics, Creative, and Operations
- Driving operational discipline around forecasting, staffing, and delivery excellence
- Partnering with Operations and Finance to ensure efficient delivery and strong margins on assigned accounts
- Model and foster collaborative, proactive, and accountable ways of working
- Ensure teams are resourced and structured for success, partnering with department leads on staffing, training, and talent planning
- Motivating, recognizing, and rewarding outstanding performance both on an individual and team basis
- Serving as a thought leader on emerging media trends, industry shifts, and evolving consumer behavior, representing the agency’s point of view in senior-level client conversations, industry events, and partner meetings
- Providing regular reporting to the Managing Director on account health, opportunities, risks, and financial performance
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
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