Client Marketing Manager

Summary

Join Colibri Healthcare as their Client Marketing Manager and develop, execute strategies to boost customer engagement, retention, and loyalty for B2B clients. This role focuses on keeping clients informed and satisfied, minimizing churn, maximizing lifetime value (LTV), and driving product adoption through various marketing campaigns and community building. You will collaborate with Sales, Client Success, and Product Management to ensure exceptional client support. The ideal candidate possesses experience in customer lifecycle marketing and excels in a customer-centric environment. Data analysis and leveraging channels like email, push notifications, and social media for engagement are key aspects of this position. Success in this role requires strong communication, strategic thinking, and a passion for creating positive customer experiences.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• Minimum two (2) years of experience in B2B marketing, retention marketing, or lifecycle marketing
• Experience with marketing automation, CRM and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, PowerBI)
• Data-driven mindset with the ability to track KPIs, analyze trends, and optimize for impact
• A customer-first mindset and a passion for creating engaging, loyalty-driven experiences
• Exceptional copywriting and storytelling skills—you know how to make customers feel heard and valued
• Strategic thinking with the ability to zoom out for big-picture planning and zoom in for execution
• Strong interpersonal skills to build relationships internally and externally
• Must be proficient in Microsoft Office programs
• Occasional travel (less than 10%) for client events or conferences

Responsibilities

• Own and implement the customer retention marketing strategy across the lifecycle, from onboarding to renewal
• Design and execute customer lifecycle campaigns that drive engagement, upsells, and cross-sells
• Partner with Sales and Client Success to increase customer satisfaction and renewals through segmentation, personalization, and targeted communications
• Develop and deliver customer education programs, including onboarding sequences, content updates, and regulatory news for TRC Healthcare, CEU360, and Fitzgerald Health Education Associates Amplify
• Use a mix of marketing channels to deliver the right message to the right customer at the right time, improving adoption, reducing churn, and maximizing value
• Build and manage customer advocacy programs, including referrals, testimonials, product advocates, and case studies
• Lead engagement initiatives such as customer advisory boards, virtual/in-person events, and loyalty programs
• Collaborate with Client Success, Product Management, and Customer Insights to manage customer feedback loops and integrate insights into marketing and product strategies
• Work with Customer Insights to develop and execute regular NPS and Voice-of-Customer (VOC) programs
• Identify and nurture brand advocates who can serve as case study participants, speakers, and community champions
• Analyze customer retention metrics, engagement trends, and campaign performance to optimize marketing strategies
• Use insights from customer data to create targeted initiatives that improve adoption, retention, and expansion
• Work closely with Marketing and Sales to ensure seamless customer communications and prevent disjointed messaging
• Track and report on key customer marketing KPIs such as churn rate, retention rate, NPS, and CLV
• Develop and manage automated customer touchpoints using email marketing and CRM tools
• Maintain engagement and advocacy programs, continuously identifying and recruiting new advocates
• Conduct customer satisfaction surveys to collect insights that drive business improvements
• Create marketing content for Customer Success teams to support at-risk customers
• Provide product feedback from advocates to inform Product Management, Client Success, and Sales teams

Preferred Qualifications

• Previous experience in Customer Service, Client Success, or Account Management is a plus
• Knowledge of Hubspot and SalesForce a plus
• Experience managing customer loyalty or advocacy programs is a plus