Product Marketing Manager - Alternative Data

Summary

Join Experian as a Product Marketing Manager to execute marketing strategies for alternative data solutions. You will develop and optimize product messaging, create marketing assets, and plan campaigns. Responsibilities include translating business OKRs into marketing initiatives, collaborating with the integrated marketing team, and working with sales to create compelling demos. You will also analyze client journeys and ensure insights are reflected in marketing materials. This role requires 5+ years of B2B product marketing experience and 2-3+ years in PMM roles, along with expertise in core product marketing functions and partnership launches. The position offers a flexible work environment and various benefits.

Requirements

• 5+ years of B2B Product Marketing experience
• 2-3+ years of success in past PMM roles
• In depth, hands-on experience with all core product marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, intel and product launch
• 2-3+ years launching successful partnerships and co-brand relationships
• Distill the complex into simple, compelling messages that resonate
• Be a culture carrier within our team and help elevate the PMM practice across Experian

Responsibilities

• Translate business OKRs into a series of marketing jobs to be done and initiatives to support growth
• Perform alongside a team of product marketers, who others trust and willingly go to on all things messaging and positioning
• Create and refine messaging for our Company, each product, business issue that articulates “why change, why now, why us”
• Partner with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools
• Work side by side with sales to create demos that highlight key competitive differentiators
• Learn our competitive landscape and develop strategies, tools and training to help sales differentiate and defend
• Understand client journeys, pain points, and barriers
• Ensure insights are reflected in messaging, marketing materials, and product development priorities
• Inform evergreen prospecting marketing campaigns that deliver measurable business results
• Track performance, review results, and optimize tactics to achieve desired outcomes

Benefits

• Medical, Dental, Vision insurance
• Life, short term disability insurance, long term disability insurance
• Paid time off, paid sick time, paid volunteer time
• 401K with 4% employer match
• Flexible work environment #li-remote