Content and Communications Manager

Summary

Join Funnel Leasing Inc. as their Content and Public Relations Marketing Manager and work remotely from anywhere in the US! You will be a critical part of developing and executing Funnel's messaging, content, and external communications across various formats. This role requires a prolific storyteller with strong writing skills, strategic marketing knowledge, and the ability to manage complex projects. You'll collaborate with various teams and leverage data insights to create impactful content. Funnel offers a remote-first culture, unlimited PTO, benefits starting on day one, and a supportive team environment. If you're passionate about content creation and strategic marketing, this is the perfect opportunity for you!

Requirements

• 3+ years of content/PR marketing experience (in technology, SaaS, a B2B brand, or in driving early-stage products to market)
• Be a resilient self-starter and a creative problem solver who can adjust to change
• Successful project manager with the ability to work quickly and with agility. Flexibility and a problem-solving mindset are needed
• Act as a strong collaborator who has worked cross-functionally to bring different content campaigns to market
• Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly
• Proven track record in launching effective thought leadership campaigns (from ideation to execution) that achieved business objectives
• Can think analytically, strategically, and creatively. We are looking for a dynamic marketer who brings discipline, but also an innovative perspective to the role
• Must be able to build relationships and effectively communicate across company disciplines
• Must have B2B experience

Responsibilities

• Ideate, draft, and finalize regular content releases (articles, LinkedIn posts, white papers, case studies, podcasts, press releases, and more)
• Develop and execute omni-channel campaigns with a focus on segmented email campaigns, sales outreach enablement, social media/influencer media growth, and podcast to scale effective content distribution to key individuals and stakeholders
• Submit for speaking engagements at industry events
• Apply for company, product, and individual merit awards
• Conceptualize and bring to life thought leadership campaigns with key leadership
• Put together monthly content calendars and draft all content for LinkedIn, website, and more
• Draft, interview and finalize white papers and case studies
• Oversee content production for a series of industry events and experiential projects
• Work with product marketing and sales to create relevant assets for the sales team
• Deeply understand value articulation by customer persona
• Work closely with a range of cross-functional teams — product managers, sales, design, marketing, data, and engineering — to develop content and drive thought leadership campaigns
• Conduct A/B tests and experiments to identify opportunities for scaling and improving campaign performance
• Run with paid search and social media (targeted LinkedIn) advertising to reach target audiences
• Grow key brand ambassadors’ social media presence both within the Funnel, and our by partnering with our advocates
• Develop segmented persona-specific campaigns, and stand up a true ABM program. Create “playbooks” for each persona to develop stronger relationships at scale with new accounts and existing clients

Preferred Qualifications

• Experience working in multifamily
• Agency and in-house experience
• Former reporter or writer
• Demand Gen + growth marketer experience
• Fluency in marketing tools including Hubspot, SFDC, Descript, Riverside, Alitu, Audacity, Canva, Restream, etc
• Experience with videography, video editing, and/or audio production
• Strong bias for action; ability to juggle multiple priorities and effectively deliver
• Willingness to roll up the sleeves and do what is necessary to meet team goals

Benefits

• Health insurance
• Dental and Vision insurance
• Company paid Life/AD&D
• Long-term Disability insurance
• Short-term Disability insurance
• Term Life insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Retirement Plan - 2% company match
• EAP
• Remote-first; work from anywhere within the US company culture
• Uncapped Discretionary Time off
• Sick Leave
• 13 paid holidays
• One time remote work stipend
• Employee recognition program
• Employee-led Groups (ELG’s)