Unlock Health is hiring a
Content Director

Summary

Join Unlock Health as a Content Director to help our clients tell compelling stories across various formats and platforms. As a full-service healthcare marketing agency, we partner with leading associations and healthcare organizations to craft audience-centered narratives that educate, inspire, and drive action.

Requirements

• 7-10 years of content strategy experience, with 3+ years in a leadership role, preferably in a healthcare or digital agency
• Proven track record of managing high-profile projects and high-performing content teams, and leading strategic initiatives across multiple engagements
• Strong knowledge of the healthcare industry, including regulatory environments, patient engagement trends, and digital transformation in healthcare marketing
• Advanced understanding of content strategy and marketing, including experience driving high-performance content that resonates with target audiences
• Ability to balance creativity with data-driven decision-making. You know how to craft a compelling story and prove its impact
• Passion for staying ahead of trends in content marketing, healthcare communications, and digital platforms
• Exceptional communication and presentation skills, with the ability to inspire internal teams and clients alike

Responsibilities

• Lead the creation and implementation of comprehensive content strategies for healthcare clients
• Serve as the senior content advisor for key clients, providing thought leadership on content marketing, brand storytelling, digital strategy, and audience-centered engagement
• Develop and refine processes for content audits, gap analyses, journey mapping, and customer segmentation to inform data-driven content strategies
• Partner with creative, strategy, media, mar-tech, and web dev in conceiving and executing imaginative and innovative content campaigns and experiences
• Manage and mentor team members, including content strategists, writers, editors, and performance/technical writers, ensuring alignment with the agency’s vision for high-quality, impactful content
• Lead content performance initiatives, ensuring all content is optimized for search, accessibility, and engagement; Monitor KPIs and optimize strategies for improved results
• Guide the editorial planning process, including the creation of editorial calendars, content governance frameworks, and messaging hierarchies, ensuring all content meets the highest quality standards
• Stay ahead of trends in content marketing, healthcare communications, and digital platforms; Regularly contribute to internal and external thought leadership on the value of content in healthcare

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program