Content Marketer

Summary

Join Instrumentl, a mission-driven startup revolutionizing grant management for nonprofits, as their Content Marketer. You'll play a key role in scaling content marketing and SEO efforts, spearheading initiatives that have already significantly contributed to the company's success. This unique position offers the chance to learn foundational growth sales and marketing skills while contributing across various company areas. As a fully distributed company, Instrumentl offers flexibility with work location and hours, focusing on candidates based in the continental US. The role involves collaborating with the Growth team, implementing CRO best practices, and optimizing existing content for business outcomes. Instrumentl provides a competitive salary, comprehensive benefits, and a supportive, collaborative work environment.

Requirements

• 3+ years of work experience: ideally, you've worked in Growth, SEO, Digital Marketing, or Content Marketing at a SaaS company
• Sharp technical SEO skills: you not only get on-page SEO, but also can easily identify off-page SEO opportunities
• Clear, concise copy: you consider yourself an effective writer and take pride in your copy
• Freelancer management experience: you’re comfortable recruiting, hiring, and working with freelance writers to contribute to content marketing efforts
• Strong business acumen: you can answer unstructured business questions and interpret qualitative and quantitative data to drive projects to conclusion
• Obsession with execution excellence: you're known for meeting deadlines, staying organized, and being incredibly dependable
• Excellent analytical skills: you spot trends quickly and feel comfortable conducting analysis with tools like Google Analytics, Google Data Studio, Heap and Excel. You know what an index match is and can manipulate data easily
• Resourcefulness: you are able to figure things out on your own once given general direction and parameters for guidance
• Growth mindset: you exhibit a growth mindset every day and take feedback in stride
• Tech savviness: you're familiar with tools like G Suite, Zoom, Slack, HubSpot, and Canva. You love shortcuts and can name your favorites off the top of your head
• Communication: you pride yourself on your ability to communicate complex topics easily over video and in writing
• Friendliness: you are warm and friendly, easy to work with, and genuinely enjoy communicating with others

Responsibilities

• Identify and act on key emerging trends for our overall domain and blog
• Implement CRO best practices to grow leads generated from content marketing efforts
• Prune and optimize existing content to give the content the best shot on goal for driving business outcomes
• Design and implement creative backlink building campaigns while also scaling broader backlink building initiatives
• Assist in maintaining and expanding our content marketing calendar, as well as scaling company-wide SEO efforts
• Draft copy for a variety of projects, from landing pages to email campaigns
• Test hypotheses and collaborate with the Growth team to validate new opportunities

Preferred Qualifications

• Experience at an early-stage startup - you thrive in fast-paced environments and feel comfortable with ambiguity
• Experience with grants or in the nonprofit world
• Experience working remotely

Benefits

• 100% covered health, dental, and vision insurance for employees (50% for dependents)
• Generous PTO policy, including parental leave
• 401(k)
• Company laptop + stipend to set up your home workstation
• Company retreats for in-person time with your colleagues
• Work with awesome nonprofits around the US. We partner with incredible organizations doing meaningful work, and you get to help power their success
• Salary ranges are based on market data, relative to our size, industry, and stage of growth. Salary is one part of total compensation, which also includes equity, perks, and competitive benefits. For US-based candidates, our target salary band is $80,000 - $105,000/year + equity