Remote Content Marketing Lead
at Project Growth

Summary

Join our growing team as a Content Marketing Lead and play a crucial role in developing and executing content strategies that align with business goals, resonate with the B2B SaaS target audience, and drive brand awareness.

Requirements

• 3+ years of experience in B2B SaaS marketing, content creation, and SEO targeting growth audiences
• Proven ability to develop and execute content strategies that drive business goals
• Exceptional storytelling and writing skills, capable of simplifying complex topics into digestible content
• Experience with written copy and Canva or Figma for social media graphics; video editing experience is a plus
• Strong understanding of SEO and creating engaging thought-leadership content that resonates with target audiences
• Proven success in managing content for product launches
• Ability to collaborate effectively in a fast-paced, cross-functional team environment

Responsibilities

• Develop and implement content marketing strategies that align with the company's business goals and engage the target audience through storytelling and thought leadership
• Produce high-quality content across various formats (e.g., blog posts, web pages, social media updates) with a focus on clearly conveying product value and customer success
• Build and maintain a scalable content engine that consistently delivers valuable materials to the audience
• Lead the content creation efforts for product launches, ensuring that the messaging aligns with the overall strategy and resonates with the target market
• Conduct research to identify content gaps and opportunities, staying up-to-date with industry trends and best practices in the B2B SaaS space
• Work with designers, writers, and subject matter experts to ensure all content is accurate, on-brand, and meets project deadlines
• Optimize content for search engines and social media platforms. Track key performance metrics and report on content success to drive continuous improvement
• Manage content distribution channels, including email newsletters, social media, and third-party platforms, to increase reach and engagement

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM CST