Content Marketing Manager

Summary

Join Abnormal Security as a Content Marketing Manager to create engaging content that empowers customers with knowledge to understand the evolving threat landscape and utilize Abnormal products effectively.

Requirements

• Proven experience as a writer in the cybersecurity industry or in technical investigative journalism, preferably with 4+ years of experience
• Strong understanding of cybersecurity concepts, including common threats and mitigation strategies
• Excellent writing and editing skills, with the ability to convey complex technical information clearly and effectively
• Strong analytical and critical thinking skills, with a proven ability to analyze and interpret complex data
• Detail-oriented mindset with a commitment to maintaining high standards of quality and accuracy
• Ability to work both independently and collaboratively in a fast-paced environment, managing multiple priorities effectively
• A strong understanding of the buyer’s journey and how various types of content lead prospects through the marketing funnel from awareness to consideration to evaluation
• Proven success managing multiple projects and deadlines via strong planning, organizational, and project management skills
• Ability to understand new technologies quickly and become a subject matter expert

Responsibilities

• Own the strategy and execution for consideration-level marketing content
• Work across the marketing team to create the content calendar, publishing at least one major asset and an average of 2-3 blog posts each month
• Provide analysis and commentary on internal data and external industry reports
• Conduct in-depth online research and interviews with SMEs to drive the content that fuels blog posts, webinars, solution briefs, and other content pieces
• Stay abreast of emerging threats, industry trends, high-profile attacks, and advancements in email security technologies
• Collaborate closely with cross-functional teams to gather information and ensure accuracy in documentation
• Partner with customer marketing, partner marketing, and sales enablement to provide content support across Influitive, Impartner, and Highspot
• Ensure artifact completeness by anticipating media/customer questions and ensuring that published content reflects the corresponding answers
• Measure the results and effectiveness of content marketing to improve performance
• Collaborate across the marketing team to optimize new and existing content for search engines, promote new assets across owned platforms

Benefits

• Bonus
• Restricted stock units (RSUs)