Solution Content Marketing Manager

Summary

Join Everstream Analytics as a Content Marketing Manager and help evolve and scale our go-to-market demand generation, content creation, and solution value messaging. This role requires crafting compelling B2B content, driving product marketing messages, and collaborating cross-functionally. You will work closely with sales, product, and leadership teams to ensure messaging resonates with our audience and drives pipeline generation. The ideal candidate is a self-starter who excels in strategy and execution, with a passion for developing impactful marketing materials. This is a 100% remote position for applicants authorized to work in the UK.

Requirements

• 5+ years of experience in product marketing and content creation, ideally in B2B SaaS or a similar tech-driven environment
• Strong product content creation skills, with experience writing for B2B audiences and creating materials like case studies, blog posts, e-books, and press releases
• Proven ability to craft clear, compelling messaging that simplifies complex technical topics and resonates with target audiences to drive market demand
• Experience with market and competitive research to drive marketing strategy and positioning
• Familiarity with tools like WordPress, Canva, and Google Analytics to create, manage, and analyze marketing content and campaigns
• A deep understanding of the customer journey and experience designing strategies that support acquisition, engagement, and retention
• Exceptional verbal and written communication skills, with the ability to collaborate across teams and communicate strategies effectively
• Education: Bachelor’s degree or higher, preferably in Marketing, Communications, Business, or a related field (Master’s degree or above is a plus)

Responsibilities

• Lead the creation of high-quality B2B content that drives demand, including case studies, blog posts, white papers, press releases, and more
• Curate engaging content for Everstream’s website, social media, and other digital channels, capturing the attention of key audiences and showcasing the value of our solutions
• Collaborate with the sales team to enhance the B2B customer experience and create content that aligns with the buyer’s journey, addressing customer pain points and needs
• Work closely with product, sales, and marketing teams to ensure alignment on product messaging, customer needs, and go-to-market strategies
• Craft and refine narratives that make complex supply chain data, AI, and risk management concepts easy to understand and appealing to our audience
• Support product launches with go-to-market strategies and ensure that messaging is consistent across all channels (website, sales materials, etc.)
• Conduct market research and competitive analysis to identify new opportunities, track industry trends, and optimize marketing strategies
• Utilize insights from market research to improve product messaging and develop customer-centric campaigns
• Day-to-day management of Everstream’s social media accounts, creating engaging content and managing interactions to drive engagement and brand awareness
• Analyze social media performance and refine strategies to enhance engagement with our audience

Preferred Qualifications

Technical competence in understanding the ins and outs of supply chain risk management and analytics, and the ability to translate that into valuable content and messaging

Benefits

100% Remote Position