Content Marketing Manager

Summary

Join Amperon, a technology company at the intersection of energy data and AI, as their Content Marketing Manager. You will lead content development across the customer lifecycle, focusing on top-of-funnel content. Manage the content engine and integrated campaigns to drive measurable growth. This highly cross-functional role demands strong editorial skills, campaign experience, and hands-on content creation. You will report to the VP of Marketing and collaborate with various teams. Success is measured by top-of-funnel lead growth, content support for pipeline-generating campaigns, improved conversion rates, and clear content attribution to demand generation success. Amperon offers a remote-first work environment with competitive benefits.

Requirements

• 4–7 years in B2B content marketing
• Proven ability to develop content strategies and manage campaign execution across multiple channels
• Strong writing, editing, and messaging skills with an editorial eye for detail and tone
• Experience collaborating with demand generation and sales to create conversion-optimized content
• Comfortable with content performance metrics and using tools like Google Analytics and HubSpot and tools to track ROI
• Familiarity with tools like HubSpot, Canva, Webflow

Responsibilities

• Develop and manage a content calendar aligned to business objectives, buyer personas, and funnel stages, prioritizing top-of-funnel content that fuels demand generation campaigns
• Create and manage high-impact content end-to-end, including blogs, emails, whitepapers, case studies, landing pages, product one-pagers, and videos that convert
• Partner with demand generation manager, sales, and product marketing teams to ensure content supports campaign themes and GTM priorities
• Build integrated content and email campaigns that drive awareness, lead generation, engagement, and increase lead conversion
• Continuously measure performance and optimize content/campaigns, using data to refine formats, topics, and distribution channels with a focus on improving pipeline and conversion rates
• Map content to the buyer’s journey to build assets that supports every stage of the funnel, including working with sales and customer success to create content that moves prospects through the sales funnel and increases customer retention and expansion

Preferred Qualifications

Energy or power markets experience is strongly preferred

Benefits

• Competitive salary plus stock option package. Based on geographical location
• Medical, dental and vision insurance
• Family planning benefits through Carrot which includes IVF plus preservation treatments, adoption and gender affirming care
• Annual company retreat
• Pre-tax commuter benefits plus CitiBike annual subscription
• 401k
• Flexible PTO policy
• Remote