Content Marketing Manager

Summary

Join Inspiren as their Content Marketing Manager and play a pivotal role in shaping and scaling their market presence. This hands-on position focuses on content creation for their blog and social channels, requiring collaboration with cross-functional teams. You will lead content development, manage the editorial calendar, and support customer and demand generation teams. Success in this role demands strong writing skills, strategic thinking, and a data-informed approach to content creation. The ideal candidate is a storyteller and strategist who thrives in fast-paced environments and can build from scratch. This position offers a competitive salary, equity, and benefits.

Requirements

• 3–5 years of B2B content marketing experience in SaaS, preferably in healthtech or another high-growth environment
• Strong writer with a portfolio of content that spans blog posts, social media, and customer storytelling
• Experience managing an editorial calendar and collaborating cross-functionally to align content with broader GTM efforts
• Clear understanding of how content supports each stage of the buyer and customer journey
• Comfortable owning performance metrics and KPIs, with a data-informed approach to content creation and iteration
• Maniacal attention to detail and a high bar for quality—grammar, formatting, flow, tone, and structure all matter to you
• Creative and strategic thinker with the ability to form a clear point of view and deliver content that performs
• Excited to build from scratch, operate independently, and move quickly
• Comfortable working in ambiguity and taking ideas from 0→1
• Sees content not just as brand storytelling, but as a core growth lever that drives business impact

Responsibilities

• Create and execute an editorial content strategy that builds brand awareness, highlights customer impact, and amplifies Inspiren’s voice in the market
• Lead the development of our blog and social channels, from planning and writing to publishing and performance analysis, ensuring content ladders up to company priorities
• Collaborate cross-functionally with Product Marketing, Demand Gen, and Customer Success to source content, tell powerful customer stories, and develop assets that fuel campaigns and drive pipeline growth
• Own our day-to-day social media presence across platforms including LinkedIn, Instagram, and YouTube—creating posts, engaging with the community, and reporting on performance
• Manage and optimize the blog content calendar, aligning with launches, milestones, and key narratives across the business
• Support customer marketing by crafting case studies, testimonials, and lifecycle content that reinforces value and deepens engagement
• Repurpose long-form content into social posts, executive thought leadership, and campaign-ready assets
• Ensure brand consistency and voice across all content, and contribute to the evolution of our messaging and storytelling
• Track key performance metrics and KPIs for content performance, engagement, and contribution to campaign and pipeline goals

Benefits

• Salary: $100,000 - $120,000 + equity + benefits (including medical, dental, and vision)
• Location: Remote - Based US