Content Marketing Manager

Summary

Join Incognia, a leader in next-generation identity solutions, as a Content Marketer. You will create engaging short- and mid-form content for various platforms, including LinkedIn, email newsletters, and short videos. Responsibilities include repurposing long-form content, writing marketing copy, collaborating with designers, and generating creative content ideas. You will leverage AI tools and follow best practices for B2B content marketing. Success in this role requires proven experience in B2B content creation, strong writing skills, and a collaborative mindset. The ideal candidate is metrics-driven, a quick learner, and a strategic communicator.

Requirements

• Proven experience creating engaging short- and mid-form B2B content (e.g., posts and other assets for LinkedIn, newsletters, short videos)
• Sharp, compelling writing skills across a variety of formats and audiences
• A collaborative mindset and proven experience co-creating high-quality content with teammates in a fast-paced environment
• Deep familiarity with LinkedIn content strategy and best practices
• Experience with short-form video creation, editing tools (ideally Descript), and basic YouTube strategy
• Strong ability to repurpose long-form content into multiple platform-native assets
• Strong marketing copywriting skills for web, ad, and landing page content
• Good design sensibility and ability to give clear, insightful feedback on visual content
• Warmth, positivity, and a team-first mindset — you value building strong relationships while driving high-impact work

Responsibilities

• Repurpose long-form content (e.g., webinars, videos, reports, blog posts) into high-impact social media posts, videos, and platform-native assets
• Create short and mid-form content: LinkedIn posts, emails, newsletters, short-form video scripts, carousels, etc
• Write and edit marketing copy for the website, digital ads, and landing pages to support campaigns and product launches
• Collaborate with designers by providing thoughtful creative direction and feedback to ensure strong, high-quality visual content
• Draw out innovative ideas and fresh perspectives from internal experts and turn them into compelling LinkedIn posts, newsletters, and thought leadership content
• Follow evolving best practices for LinkedIn, YouTube, and B2B content to maximize reach and engagement
• Leverage generative AI tools to brainstorm, draft, edit, and repurpose content efficiently
• Work within tools like Descript to edit and produce short-form videos
• Generate creative content ideas and strategies to drive greater impact with our target audience
• Partner closely with the Senior Content Marketing Manager and teammates to brainstorm, build, and refine standout content across channels
• Align all content with brand voice, tone, and style guidelines

Preferred Qualifications

• Ghostwriting experience for executives (strong plus)
• Extensive experience using AI tools for content creation, editing, and optimization
• Familiarity with digital fraud prevention
• Experience marketing a technical solution to a technical audience
• Experience building a channel on YouTube
• Experience launching / managing / growing a B2B podcast
• Metrics-driven and excited to contribute to revenue and business growth
• Learns new topics and industries quickly (e.g., fraud prevention, digital identity)
• Moves quickly without sacrificing quality
• Sharp, strategic communicator
• Self-motivated to stay current on B2B marketing trends

Benefits

• Medical, dental, vision, and life insurance
• Remote work stipend
• 401(K)
• 22 business days PTO per year
• Paid sick leave
• Paid parental leave
• Remote work environment
• An opportunity to grow and make an impact at a fast-scaling company with a strong, collaborative culture