Content Marketing Manager

Summary

Join Designit as a Content Marketing Manager and contribute to the success of the Microsoft Cloud Marketing Blog and Social team. You will be responsible for developing and executing data-driven content strategies, ensuring brand consistency, collaborating with cross-functional teams, and analyzing blog performance. The ideal candidate is a strategic thinker with a passion for storytelling and a proven track record in content marketing. This role requires experience in content strategy, digital marketing, and data analysis. Designit offers a remote work environment and embraces work-life balance, learning, and collaboration.

Requirements

• 4 – 6 years of experience in content marketing or content strategy
• Minimum of 3 years of experience in digital marketing or editorial publishing
• Ability to track, analyze, and report on content performance and make data-driven recommendations (experience with Adobe Analytics, Google Search Console, Power BI, or Microsoft Clarity reporting tools preferred)
• Excellent verbal and written communication, critical thinking, and presentation skills
• Knowledge of content management systems (WordPress, Adobe Experience Manager, etc)
• Familiarity with Microsoft SharePoint, Word, PowerPoint, Excel, Teams, and Outlook

Responsibilities

• Content strategy: Plan, develop, and execute data-driven blog content strategies aligned with business goals, brand messaging, and audience needs across multiple blog properties to drive KPIs and customers into the marketing funnel
• Content governance and optimization: Ensure all blog content (new and maturing posts) adheres to brand voice, tone, style guidelines, accessibility standards, and is optimized for search and user experience to maximize the blog’s visibility
• Cross-functional collaboration: Partner with product marketing, integrated marketing, brand, SEO, and PR/corporate comms teams to develop engaging, high-quality blog content and communicate blogging best practices, editorial staging process, and SLAs
• Editorial calendar planning and management: Own and maintain the blog editorial calendar, ensuring consistent and timely publishing that supports key initiatives and themes. Facilitate planning meetings with product marketing teams to source, schedule, and align content
• Performance analysis and recommendations: Monitor KPIs and analyze blog performance using reporting tools like Adobe Analytics and Power BI. Provide insights to improve traffic and engagement metrics. Research industry trends, competitors, popular topics, and target audiences to help product marketing craft or refine their blog content strategies
• Stakeholder education and relationship building: Educate internal stakeholders on content strategy principles, workflows, and measurement frameworks to drive adoption of blogging best practices. Build trust with both clients and internal stakeholders and articulate strategy, performance, and recommendations
• Operational oversight and coordination: Partner with blog team coordinators reviewing content to optimize customer journeys, align with strategic blogging best practices, and staging in content management systems (CMS). Delegate and distribute workload to ensure blogs meet publishing timing and SLAs
• Platforms and new features implementations : Partner with the platform team on blog and content management system’s layout, design, content tagging and taxonomies, platform improvements, SEO strategies, and user experience optimization. Coordinate to ensure website functionality and flag technical issues

Preferred Qualifications

• Experience with tech brands and cloud computing, preferred
• Enterprise client-facing and customer service experience is a plus

Benefits

• Embraces work-life balance – our employees’ well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Understands that changes will occur, and adaptability is crucial to assist when it does
• Emphasizes and rewards collaboration
• Works remotely