Content Marketing Manager

Summary

Join Sittercity, a leading online childcare platform, as their Content Marketing Manager. You will develop and execute a data-driven content strategy to drive qualified traffic, conversions, and revenue. This role involves leading content efforts across various channels, managing a team of content creators, and optimizing content performance. You will need 5-8+ years of experience in content marketing, proven success in driving revenue growth, and excellent writing and editorial skills. The position offers a competitive salary, comprehensive benefits including health insurance, retirement plan, paid time off, and various perks such as remote work and tuition assistance. Sittercity is a purpose-driven company offering a collaborative and growth-focused work environment.

Requirements

• 5–8+ years in content marketing or demand generation role, preferably in a tech, marketplace, or consumer-focused company
• Demonstrated success driving revenue-impacting growth through SEO, social, content, and partnerships
• Experience managing external and internal content teams—including creators, agencies, and freelancers
• Excellent writing and editorial skills, with a strong grasp of brand voice and storytelling
• Demonstrated taste in design composition and balancing brand forward, direct response creative
• Strong analytical mindset and comfort working with performance metrics and data dashboards (Looker) to interpret complex data and turn insights into revenue
• Passion for solving real-world problems and creating meaningful value for customers
• A collaborative, results-oriented mindset, able to work effectively with cross-functional teams
• Exceptional, people first leader, able to coach teams to be their best

Responsibilities

• Develop and execute a data-driven content marketing strategy that drives qualified traffic, conversions, and revenue
• Align content initiatives to growth objectives across channels including SEO, paid media, CRM, and product marketing
• Identify core audiences and create tailored messaging and content journeys that build trust and action
• Lead the end-to-end content process in partnership with key stakeholders—from ideation to production to distribution
• Own and optimize organic channels including blog, website, SEO, social, and influencer partnerships
• Partner with Growth, Product, and Customer teams to create content across the full customer journey (awareness to retention)
• Manage a network of creators, agencies, and internal designers to scale high-quality content production
• Oversee editorial workflows, creative briefs, and brand voice consistency
• Support Growth and Product teams with creative support
• Build strong cross-functional relationships with Growth, Product, and Customer Success to ensure alignment and efficiency
• Set clear KPIs for content success (traffic, conversion, engagement, SEO rankings, etc.)
• Continuously test, measure, and optimize content performance using appropriate tools
• Stay on top of trends in parenting, childcare, content marketing, and social media to inform strategy

Preferred Qualifications

Familiarity with the childcare or family services industry is a plus but not required

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term disability insurance
• Short-term disability insurance
• Ten days of paid sick time per year
• Fifteen days of paid vacation time per year
• Six weeks of paid parental leave (after twelve months of service)
• 9 paid holidays annually
• Bonus awards
• Remote Role
• Company events, social outings and volunteer opportunities
• Tuition assistance, college coach, and enhanced family support
• Sittercity membership, backup child/adult/elder care, and childcare center discounts