Content Marketing Manager

Summary

Join SMG as their Content Marketing Manager and support all content and marketing output, focusing on brand awareness, lead generation, and customer engagement. You will be responsible for a wide range of tasks, from developing webinar and podcast strategies to creating engaging video and written content. This role requires a strong background in marketing or communications, exceptional copywriting skills, and expertise in various content creation tools. SMG offers a remote-first work environment, unlimited PTO, tech provided, company sick pay, and a diverse and supportive team. The company is a leading experience management provider with a rich history and a commitment to creating an inclusive workplace.

Requirements

• Exceptional copywriting skills
• Expertise in video editing, graphic design, and short-form content creation
• Proven experience in digital marketing, content marketing, and distribution
• Understanding of social media advertising
• University degree in Marketing, Communications, or a related field
• Strong knowledge of social media trends, KPIs, and content strategies
• Hands-on experience in content management
• Ability to tailor messaging for different social media platforms
• Strong analytical and multitasking abilities

Responsibilities

• Develop and lead a monthly webinar program to drive brand awareness and lead generation
• Host dynamic, insightful webinars, collaborating with industry experts
• Manage the full webinar lifecycle, from guest sourcing to post-event analysis
• Exceed industry benchmarks for sign-ups, attendance, and conversions
• Build and execute a monthly podcast strategy to engage targeted buyer profiles
• Own the full process, from guest sourcing to promotion, hosting, and performance analysis
• Produce industry-leading blogs, videos, reports, and case studies
• Collaborate with the Social Media Manager to create engaging video content
• Support thought leadership with PR content, infographics, and social media assets
• Apply SEO best practices to optimize content performance
• Use data-driven insights to optimize content distribution and engagement
• Conduct competitor analysis to refine content strategy
• Grow newsletter sign-ups, web traffic, and social media interactions

Benefits

• Remote first company (fully remote)
• Unlimited PTO
• Tech provided
• Company sick pay