Content & Sales Enablement Manager

Summary

Join Careerminds, a rapidly growing company revolutionizing the career services industry, as their Content & Sales Enablement Manager. This hybrid, remote role blends marketing and sales, requiring you to create compelling content across all stages of the sales funnel and empower the sales team with effective tools and messaging. You will be responsible for crafting content that converts, from ABM campaigns to thought leadership pieces, and ensuring alignment with overall marketing strategies. Success in this role demands strong copywriting, storytelling, and a deep understanding of the B2B buyer journey. The ideal candidate will be comfortable working cross-functionally and thrive in a fast-paced environment.

Requirements

• 3–5 years of experience in B2B marketing, content, or sales enablement—preferably in SaaS, HR tech, or professional services
• Exceptional copywriting and storytelling skills with a knack for simplifying complex ideas
• Strong understanding of the B2B buyer journey, from awareness to decision
• Experience creating sales content and marketing assets across various formats
• Familiarity with tools like HubSpot, Salesforce, and LinkedIn Sales Navigator
• Comfortable working cross-functionally and balancing strategic thinking with hands-on execution
• Highly organized and proactive in managing content calendars, feedback loops, and deadlines

Responsibilities

• Write high-converting content for ABM campaigns, including emails, landing pages, and nurture sequences
• Create thought leadership assets: whitepapers, eBooks, guides, and case studies that drive awareness and lead generation
• Turn internal or external data into Digital PR opportunities and media-ready content
• Audit and update website copy to reflect evolving product value and brand voice
• Optimize legacy content for SEO and performance
• Develop and maintain sales enablement assets: pitch decks, case studies, one-pagers, etc
• Collaborate with Sales leadership to understand field needs and tailor messaging, materials, and playbooks
• Build and manage a centralized content library that’s easy for AEs to access and use
• Partner with demand gen and paid media teams to ensure content aligns with funnel strategy
• Monitor usage, performance, and feedback across content types—and continuously iterate based on insights
• Support reporting and analysis to tie content and enablement efforts to pipeline impact

Preferred Qualifications

• Design fluency with tools like Canva, Figma, or Adobe Creative Suite
• Experience in SEO, campaign analytics, or outbound marketing strategy
• Background in career coaching, HR services, or workforce transformation
• Comfort working in a fast-paced, high-growth environment with shifting priorities

Benefits

This is a 100% remote/work-from-home role