Web Conversion Manager

Summary

Join ConnectWise as a Website Conversion Manager and optimize our website's conversion rate. You will conduct A/B and multivariate testing, analyze web traffic and user behavior, and develop strategies to enhance user experience and drive conversions. This role involves close collaboration with various teams, including web developers, product managers, and designers. You will create reports and dashboards to track KPIs and communicate findings to stakeholders. Staying current with industry trends and best practices is essential. The position offers a hybrid/onsite/remote work arrangement depending on location.

Requirements

• Ability to manage projects and processes independently with limited supervision
• Advanced knowledge of applicable work area
• Ability to situationally adapt and understand new technology/processes as per business requirements
• Strong analytical skills and the ability to interpret complex data sets
• Excellent communication and presentation skills
• Detail-oriented with a strong focus on delivering measurable results
• Proficiency with CRO tools such as Optimizely, VWO, Google Optimize, etc
• Proficiency with web analytics tools such as Google Analytics, HotJar, Siteimprove, and similar platforms

Responsibilities

• Provides support to the Marketing teams, with a high attention to detail
• Researches, analyzes, and documents findings
• May coach and review the work of other team members
• Function as the SME for the Web team’s conversion optimization practice
• Partners with leaders and SMEs to develop and manage the experimentation roadmap
• Conducts A/B testing and multivariate testing to evaluate the effectiveness of different website elements and identify opportunities for improvement
• Analyzes web analytics data to understand user behavior, identify trends, and provide actionable insights to improve website performance
• Develops and implements conversion optimization strategies to increase website conversion rates and achieve business goals
• Collaborates with cross-functional teams, including marketing, design, and development, to ensure alignment and successful execution of optimization initiatives
• Creates detailed reports and dashboards to track key performance indicators (KPIs) and communicate findings to stakeholders
• Stays up to date with industry trends, best practices, and emerging technologies in web analytics and conversion optimization

Preferred Qualifications

• Knowledge of HTML, CSS, and JavaScript
• Knowledge of user experience design principles

Benefits

Hybrid/OnSite/Remote Depending on location