Remote Conversion Rate Optimization Manager

Summary

Join our marketing team as a Conversion Rate Optimization (CRO) Manager and lead the strategy and execution of web experimentation roadmaps. You will collaborate with teams to optimize landing pages, manage digital assets, and drive performance improvement through experimentation.

Requirements

• 3+ years of experience as a Conversion Rate Optimization or similar role at a b2b organization
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (WordPress), A/B testing tools (VWO), site analytics (Google Analytics 4) and business intelligence tools
• Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale
• Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript
• Synthesize data and effectively communicate and articulate strategies and plans to a wide variety of audiences
• Excellent project management and problem-solving skills with the ability to lead multiple projects simultaneously from strategy to execution
• Ability to adapt and thrive within the fast pace and ambiguity of a growth organization

Responsibilities

• Collaborate with Marketing, Engineering, Creative, and Product teams to optimize existing landing pages while ensuring accurate messaging, timing, and capabilities needed to implement the changes
• Manage all key conversion points within marketing funnel, looking for ways to increase efficiencies
• Manage and optimize digital assets such as landing pages, website calls-to-action (CTAs), and lead generation forms
• Drive continuous performance improvement through the development of an ongoing experimentation roadmap aligned to short-term and long-term opportunities
• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that advise strategies, and uncover areas of opportunity to improve the customer journey
• Present strategies to internal teams based on your findings from the ongoing testing, and analysis of the data
• Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy
• Partner with Analytics to establish a clear measurement framework, define critical metrics, track and analyze website performance, and run forecasts
• Collaborate with the Community Team, PMM team, and SEO Team on SEO initiatives and content opportunities that improve website conversion efficiency
• Leverage personalization capabilities to create digital experiences aligned to audiences and channels
• Support defining, developing and, and implementing web optimization and experimentation processes that drive team efficiency
• Work to increase conversion rates and drive marketing qualified leads to help the business drive revenue

Benefits

• 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
• Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits
• Fertility Benefits: All new hires are eligible for benefits as of their first day
• Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
• Paid Parental Leave- Full base pay to bond/care for your new child
• Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
• Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US