Conversion Rate Optimization Lead

Summary

Join Freebird, a rapidly growing DTC eCommerce brand, as their CRO Lead. You will own the CRO strategy, build and manage a backlog of experiments to optimize website performance, and lead a team in executing A/B and multivariate tests. This role requires strong analytical skills, experience with A/B testing platforms, and the ability to collaborate with designers and developers. You'll be responsible for improving key website KPIs like conversion rates, average order value, and revenue per visitor. Freebird offers a fully remote work environment, comprehensive medical benefits, competitive compensation and bonuses, 401(k) matching, unlimited PTO, and opportunities for growth.

Requirements

• At least 3+ years in a CRO-focused role at a high-growth DTC brand or DTC-focused agency
• Experience running impactful A/B tests and driving measurable improvements in website performance
• Strong skills in analytics tools (e.g., Google Analytics, Hotjar) and A/B testing platforms (e.g., Optimizely, VWO, Google Optimize)
• Ability to collaborate with designers to create customer-first web experiences
• Comfortable leading a small, agile team of designers and developers while working cross-functionally
• Strong organizational skills to manage a steady flow of experiments

Responsibilities

• Own the CRO Strategy
• Build and manage a robust backlog of hypotheses and experiments to continuously optimize website performance
• Conduct research to uncover areas of opportunity using heatmaps, session recordings, surveys, and user behavior analysis
• Prioritize tests based on impact, feasibility, and alignment with business goals
• Develop, execute, and analyze A/B and multivariate tests across the site
• Collaborate with the UX Designer, Developer, and Project Manager to ship experiments on time
• Document test results and learnings, iterating to create compounding improvements over time
• Focus on improving CVR, AOV, and RPV by addressing friction points in the customer journey
• Partner with the marketing and product teams to align experiments with acquisition and retention strategies
• Create scalable, repeatable processes for research, testing, and reporting
• Ensure a constant pipeline of ideas and experiments to keep momentum high
• Use data-driven insights to drive decisions, leveraging tools like Google Analytics, Hotjar, and session recordings
• Partner with the UX Designer to deeply understand customer pain points and behavior

Benefits

• Fully Remote Flexibility
• Comprehensive Medical Benefits
• Competitive Compensation & Bonuses
• 401(k) with Company Match
• Unlimited PTO
• Opportunities for Growth