Seer Interactive is hiring a
Conversion Rate Optimization Manager

Summary

Join Seer Interactive, a digital marketing consultancy, as a part-time Conversion Rate Optimization (CRO) Specialist. This role involves analyzing quantitative and qualitative data to improve client websites, setting up and analyzing heatmaps, session recording, and on-site polls, collaborating with the Audience Research team, and presenting test results analysis to clients. The ideal candidate is a subject matter expert in extracting valuable insights from tools like Google Analytics, Adobe Analytics, Hotjar, and Content Square.

Requirements

• Subject matter expert in extracting valuable insights from tools like Google Analytics, Adobe Analytics, Hotjar, and Content Square
• Effectively lead a CRO Program, defining strategy, executing tactics, and keeping stakeholders engaged and aligned
• Successfully run qualitative research methods to extract insights from website visitors, customers, and our clients' own teams
• Understand the key statistical components of AB Testing, avoiding drawing 'false' insights from unreliable data
• Use Copywriting techniques and concepts to improve a page's persuasion power
• Know how to apply UX concepts to reduce friction and guide users through the desired conversion path
• Set up at least simple AB Tests by yourself on tools like Google Optimize, Adobe Target, Optimizely, and AB Tasty

Responsibilities

• Use quantitative data from Web Analytics to find opportunities to increase our clients' conversion rates
• Set up and analyze heatmaps, session recording, and on-site polls
• Collaborate with the Audience Research team to plan user interviews, email surveys, and usability tests
• Data-driven hypotheses for AB Tests, and present test results analysis to clients
• Prioritize the most relevant hypotheses
• Act as the main Point of Contact for your clients, discussing and defining strategy and tactics for their Experimentation/CRO programs
• Use copywriting expertise and techniques to improve client pages
• Identify how to improve the UX and UI of websites, while collaborating with our designers to create solutions
• Create low-fidelity wireframes with the changes you intend to make on your AB Tests, and plan, QA, and analyze AB Tests

Benefits

• $36/hour - $50/hour compensation
• Potential flexibility in compensation based on skills and experience
• Evaluation of comp at least once a year