Creative Marketing Director

Summary

Join the Art Tech Revolution as our Creative Marketing Manager! Launch our groundbreaking art platform, a global hub for showcasing digital artwork. You'll design and implement comprehensive marketing strategies, conduct market research, craft compelling brand stories, and coordinate multichannel marketing efforts. Build a vibrant community around our product, engaging with customers and encouraging user-generated content. This role requires extensive marketing experience, particularly in launching blue ocean products and working with both B2B and B2C segments. We offer a fully remote position with USD compensation and a collaborative, supportive team environment.

Requirements

• Fluent written and spoken English
• Demonstrable experience as a Marketing Manager, Head of Marketing or VP Marketing (4+ years)
• Experience in launching blue ocean products
• Experience in marketing of a technical product
• Experience with US, EU markets
• Experience in both B2B (important!) and B2C segments
• Experience of team management
• Knowledge and experience with web analytics tools (Google Analytics, WebTrends, Google Tag Manager)
• Experience with PPC
• Strong analytical skills
• Creativity and attention to detail

Responsibilities

• Design and implement comprehensive marketing strategies for the successful launch of our new product, ensuring alignment with overall business goals and market trends
• Conduct in-depth market research to identify target demographics and develop tailored messaging that effectively engages and motivates our audience
• Craft compelling brand stories that articulate the unique value proposition of our new product, fostering strong emotional connections with potential customers
• Coordinate multichannel marketing efforts across social media, email, and events
• Build and nurture a vibrant community around the brand by engaging with customers on social media, encouraging feedback, and facilitating user-generated content

Preferred Qualifications

• Passion for art and IT
• Work experience in a digital agency
• Experience with data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Experience with various platforms (Google AdWords, Bing, Facebook, LinkedIn, Twitter, etc.)
• In-depth knowledge of MS Office (specifically Excel)
• Excellent organizational skills

Benefits

• Fully remote
• Compensation in USD
• Direct impact on the voice of the product
• Adequate, friendly management and no bureaucracy
• Plenty of interesting talks and communication with the team