Remote Creative Strategist

Summary

The job is for a Creative Strategist at Quince, a retail and tech company. The role involves creating performance ads, analyzing data, conducting consumer research, collaborating with the marketing team, and ensuring brand consistency in ad creation.

Requirements

• Minimum educational level: Bachelor’s degree
• Minimum of 3 years of relevant creative & marketing experience
• Paid social or Direct Response experience
• Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
• Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
• Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
• Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
• Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices

Responsibilities

• Create performance ads that convert to client revenue growth and new customer acquisition by utilizing data, research, and creative insights
• Analyze data in platforms like Meta Ads Manager and TikTok Ads Manager
• Perform consumer, product, and competitor research
• Identify effective concepts/trends in the social media ecosystem
• Participate in brainstorms with creative team
• Collaborate with Graphic Design, Brand, and Strategy leadership to produce performance-driven ad creative
• Write briefs and copy for video and static image ads for use in social media
• Ensure that all work reflects the brand's identity, style, and tone consistently
• Give feedback that aligns to the creative strategy of the ad
• Execute on feedback given by the Director of Creative Strategy
• Contribute to shoot briefs that allow for successful capture of branded visual assets
• Analyze the results of creative tests and utilize this analysis to iterate
• Conduct A/B tests to identify high-performing design variations and optimize creatives accordingly
• Utilize data-driven insights and performance metrics to refine design elements for continuous improvement