CRM Coordinator

Summary

Join Sur La Table as their CRM Coordinator and lead email and SMS campaign efforts. Collaborate with brand marketing teams and platform partners to ensure effective and efficient digital marketing campaigns. You will leverage data to provide insights and recommendations, contributing to a wide degree of creativity and latitude. Daily tasks include campaign development, testing, deployment, and performance analysis. This role requires a Bachelor's degree, 1-3 years of relevant CRM experience, and strong analytical skills. Sur La Table offers a comprehensive benefits package including PTO, medical/dental/vision, 401k match, and more.

Requirements

• Bachelor's degree or equivalent is required
• 1-3 years of relevant CRM work experience
• Ability to handle a dynamic, fast-paced, and changing environment
• Interest in email space and desire to become a subject-matter expert in email best practices
• Most importantly, you must be someone who is a self-starter, has a positive attitude, and is open to learning
• Well versed in transforming data insights into a meaningful strategy

Responsibilities

• Collaborate across brand marketing to develop a channel execution strategy for targeting top customers with unique brand experiences
• Build and maintain strong relationships with brand partners, ensuring their needs are met and expectations exceeded while acting as a key point of contact for a key partner and building long-term relationships
• Pull necessary data for campaign and monthly reporting
• Lead the email & SMS campaign creation process from start to finish including template creation, image slicing, placing creatives within emails, audience segmentation, email testing, and final campaign launch
• Work collaboratively with our internal brand marketing to project manage emails from intake to campaign execution
• Suggest testing opportunities to improve performance within email/SMS and execute testing from ideation to analysis
• Manage the daily quality assurance process with various stakeholders from partnerships, branding and creative to ensure the on-time delivery and accuracy of campaigns
• Partner with email & SMS platform vendors to adopt best practices and improve performance
• Drive improvement in processes to operate more effectively through collaboration with cross-divisional teams
• Work closely with the Email + SMS team to analyze campaign performance and suggest recommendations for improving channel performance
• Utilize a multi-channel messaging strategy to ensure we are reaching the right customers, through the right channel, at the right time

Preferred Qualifications

• Experience with the following email/SMS, analytics, and creative tools is a plus (Emarsys, Wunderkind Google Analytics, Heap, Adobe Suite, Canva)
• HTML and CSS email coding experience is a plus
• Retail experience a plus

Benefits

• PTO
• Medical/Dental/Vision and a variety of supplemental policies available
• Company 401K match
• Company Health Spending Account (HSA) match
• Company provides group life insurance at no cost
• COBRA reimbursement for salaried employees until health insurance eligible
• Paid Holidays
• Birthday off with pay!
• Pet Insurance
• Generous employee discounts