CRM Marketing Associate

Summary

Join MOO's CRM team as a Marketing Automation Manager and lead the development and execution of email and automated marketing programs for business services customers. You will collaborate with sales and marketing teams, utilize platforms like Braze and Pardot, and leverage data-driven insights to optimize campaigns. The ideal candidate possesses strong B2B marketing experience, a solid understanding of direct marketing principles, and proficiency in email marketing platforms. This is a fixed-term contract role offering a dynamic environment and opportunities for professional growth. The role requires managing multiple priorities, collaborating with stakeholders, and delivering customer-focused initiatives. This position is an exciting opportunity for a marketing automation expert to make a significant impact on MOO's customer relationships.

Requirements

• Relevant marketing experience, ideally with a focus on B2B audiences
• Solid understanding of direct marketing principles, including customer retention, segmentation, testing, and performance reporting
• Strong collaboration and stakeholder management skills, with experience working across internal teams and with external partners
• High attention to detail
• Experience with audience segmentation and developing targeted marketing campaigns
• Basic HTML skills, including the ability to troubleshoot rendering issues and implement new templates
• Proficiency with major email marketing platforms (e.g., Braze, Salesforce, Pardot, Adobe Campaign, or similar), and the ability to adapt quickly to new tools
• Excellent written and verbal communication skills, with the ability to clearly convey CRM and email marketing strategies to diverse audiences
• A customer-first mindset focused on delivering smooth, engaging, and effective campaigns and customer journeys
• Ability to thrive in a fast-paced environment, managing multiple priorities and deadlines with flexibility

Responsibilities

• Oversee the email and automated marketing programme for MOO’s Business Services (MBS) customers, managing end-to-end campaign execution
• Lead the development of the promotional calendar and coordinate cross-channel marketing campaigns, with a focus on audience segmentation, contact strategy, and performance forecasting informed by historical data (primarily targeting acquisition and returning customer strategies)
• Collaborate with the Business Intelligence team to use performance insights to improve existing lifecycle campaigns and develop new automated programmes
• Build strong cross-functional relationships and align expectations with stakeholders across sales, design, and analytics
• Design and execute a testing strategy to increase engagement and conversion through the email marketing programme
• Monitor email deliverability, engagement metrics, and bounce rates, and work with external tools and partners to maintain a high-quality sender reputation
• Stay current with trends and best practices in email marketing, CRM, and direct marketing through ongoing competitor and industry analysis

Preferred Qualifications

Experience using Braze

Benefits

• 25 days holiday rising by one day for each year here (for 5 years)
• A matched pension scheme
• MOO’s share option scheme
• Paid parental leave
• Private healthcare
• Life insurance
• A season ticket loan
• A cycle to work scheme
• Flexible work schedules with hybrid and remote working for certain roles
• A Work From Anywhere program