CRM and Lifecycle Marketing Manager

Summary

Join Step, a fast-growing financial services company, as their CRM & Lifecycle Marketing Manager. You will be a founding team member, owning the customer journey and building new engagement touchpoints for Gen Z users. Responsibilities include developing a best-in-class lifecycle and CRM strategy, executing marketing campaigns, identifying new CRM trends, leveraging consumer insights, and managing external partners. You will analyze data, experiment, and optimize the customer experience, supporting product launches and brand campaigns. This role requires 3-5 years of experience in B2C lifecycle and CRM marketing, preferably with mobile app or startup experience. Step offers a competitive salary, full medical and dental benefits, stock options, flexible work and vacation policies, paid parental leave, an employee referral program, and a 401K plan.

Requirements

• 3-5 years of experience in consumer (B2C) lifecycle and CRM marketing, preferably with a mobile app, technology, or start-up experience
• Analytical and experimental mindset can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
• Experience with marketing automation tools such as Braze
• Excited about building things from the ground up and implementing programs from start-to-finish
• Curiosity and hunger for solving difficult problems
• Thrives in a self-starter fast-paced environment, able to work autonomously
• Team-oriented mindset and the ability to work with a wide range of individuals

Responsibilities

• Develop a best-in-class lifecycle and CRM strategy to personalize tactics across channels and audience segments
• Own the day-to-day execution of email, in-app and push campaigns including writing, building, scheduling, testing and reporting
• Identify new CRM trends, implement best practices and build processes to enable continuous experimentation and iteration
• Leverage consumer insights and analyses to develop new hypotheses and experiments
• Understand our target audience, build out segmentation and identify new opportunities for improvement in the customer journey
• Manage external CRM agency partners
• Be a voracious consumer of Gen Z culture and highlight trends that can help inform new and creative marketing and product ideas

Preferred Qualifications

Experience with HTML preferred, but not necessary

Benefits

• Competitive salary based on experience, with full medical and dental benefits
• High potential for growth
• Stock in an early-stage startup
• Flexible WFH and vacation policy
• Paid parental Leave
• Employee referral program
• 401K plan