CRM Marketing Solutions Strategist

Summary

Join Xplor's Fitness and Wellbeing vertical as a Marketing Solutions Consultant in Chicago! Reporting to the Product Manager, you will provide custom onboarding training and ongoing consultative services to clients, maximizing their use of the Xplor Growth Marketing Automation feature suite. As a product expert and trusted advisor, you'll ensure clients achieve their business goals and leverage the platform effectively. Responsibilities include client onboarding and training, ongoing consultative services, customer success partnerships, feature adoption and advocacy, and performance monitoring and reporting. You will need a Bachelor's degree (preferred), 2+ years of experience in customer success or marketing within a SaaS company, and strong marketing and CRM management skills. Xplor offers competitive benefits, including 12 weeks of gender-neutral paid parental leave, #GiveBackDays, flexible working arrangements, and access to free mental health support.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred
• 2+ years of experience in customer success, marketing strategy, or a related role within a SaaS company
• 2+ years of experience of roles in marketing and CRM management
• Strong understanding of customer journey management, digital marketing, CRM systems, and marketing automation tools
• High proficiency in Microsoft Office Suite (Teams, Excel, PowerPoint, Word, and Outlook)
• Excellent communication, presentation, and interpersonal skills
• Ability to analyze data and translate insights into actionable strategies

Responsibilities

• Host discovery during the onboarding process to understand the client’s business and marketing goals
• Provide tailored training sessions to educate clients on the full functionality of the Xplor Growth Marketing Automation feature suite
• Oversee the configuration of the clients’ marketing campaigns and automations. Ensure that the campaigns are functioning in accordance with the clients’ marketing goals
• Offer strategic marketing consultations to help clients implement effective campaigns using the Xplor Growth platform using industry expertise and best automation practices
• Regularly review client accounts to identify opportunities for optimization and provide actionable recommendations that drive consumer engagement, retention, and conversion
• Collaborate with the client’s Customer Success Manager to monitor account health and ensure clients are engaged and satisfied. Participate in the client’s regular success cadence and quarterly business reviews
• Proactively address client concerns and work to resolve issues swiftly to maintain strong client relationships. Internally advocate for solutions to product and support gaps that will strengthen client relationships and allow Xplor Growth to scale
• Encourage clients to adopt and utilize all available features of the Xplor Growth platform to enhance their business operations
• Act as an advocate for new feature releases, providing education and support to clients on how to integrate them into their existing workflows
• Partner with the client’s CSM to identify upsell opportunities within the Xplor Growth platform and provide metrics, training, and forecasts that can help better enable the upsell process
• Track client performance metrics and provide regular reports on campaign success and platform usage
• Identify innovative strategies that are driving success for singular clients and identify opportunities to replicate and scale that success across entire book of business
• Stay up to date on industry trends and marketing strategies in the fitness and wellbeing space that are driving customer engagement, conversion, and retention
• Use data-driven insights to guide clients in refining their marketing strategies and achieving their goals, including conversion, retention, revenue, and engagement KPIs

Preferred Qualifications

• Experience in the Fitness & Wellbeing industries preferred
• A true love and passion for customers
• Passion for fitness, our vision, and the problems we are solving
• Effective listener and communicator with the ability to provide influence at all levels of the customer organization
• Highly motivated to accomplish results with the ability to work both independently and effectively within a team
• Exceptional attention to detail and organizational skills
• Comfortable to communicate and own escalated customer relationships
• Proficiency in using tech products
• Product-first approach for solving customer challenges

Benefits

• 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements
• The average base salary pay range for this position is $85k to $95k
• May be considered for a discretionary annual bonus