CRM Marketing Specialist

Summary

Join Experian, a world-leading information services company, as a CRM Marketing Specialist/Strategist! You will build and manage email marketing campaigns focused on increasing awareness, engagement, and acquisition. Collaborate with other teams to develop a comprehensive email strategy and optimize campaign performance using data-driven insights. Monitor and report on campaign results, providing insights to improve future campaigns. This permanent, home-based role in Costa Rica offers opportunities for career growth and is part of a company known for its inclusive culture and excellent benefits.

Requirements

• 2 or more years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment
• Bachelor's degree in marketing, business, communications, or a related field
• Experience providing email marketing programs at the enterprise level • With the ability to understand campaign performance metrics and translate data into applicable insights

Responsibilities

• Build Email Campaigns: Manage email marketing campaigns designed to increase traffic to in product pages, engagement with new offers and encourage conversion ensuring new and existing customers are engaged throughout their lifecycle
• Support Program Strategy: Collaborate with other CRM Program Managers to contribute to the overall email marketing strategy, including content, messaging, re-engagement efforts, and loyalty-building communications that improve the customer's journey
• Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other key engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact
• Campaign Reporting: Monitor, and report on the performance of email campaigns, providing applicable insights to improve future campaigns. Work closely with dashboards created by the analytics team to interpret key metrics, with a strong focus on improving engagement and extending customer relationships
• Collaboration: Work closely with product and consumer insights teams to ensure email campaigns align with customer journey milestones, product launches, key retention goals, and ongoing programs
• Ensure onboarding and engagement programs integrate seamlessly with broader marketing strategies
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of business goals and customer needs

Benefits

• Medical, life and dental insurance
• Asociacion Solidarista
• International Share Save Plan
• Flex Work/Work from home
• Paid time off
• Annual Performance Bonus
• Education Reimbursement
• Family Bonding
• Bereavement Leave
• Referral Program