Cresco Labs is hiring a
CRM Specialist

Summary

Join Cresco Labs as a CRM Specialist to build, execute, track, and measure email and SMS marketing campaigns for Sunnyside* to drive demand and loyalty.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 1-2 years’ experience working directly in email marketing (B2C/retail based preferred)
• Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
• Strong analytical and data storytelling skills. Google analytics experience is a plus
• Experience with creating and maintaining automated workflows (experience with Litmus is a plus)
• Experience with developing and executing A/B tests
• Experience working with Customer.io, MailChimp or a comparable email marketing platform
• Strong copywriting/copy editing skills with proficiency in AP Style
• Exceptional execution and organizational skills
• Detail-oriented, a multi-tasker, love adhering to deadlines, and thrive in a fast-paced environment that may include periodic shifts in focus or direction, allowing you to showcase your ability to adapt and pivot quickly
• Familiarity with GDPR (General Data Protection Regulation)
• Experience with Tableau is a plus
• Passion for the cannabis industry is a plus

Responsibilities

• Deploy consumer-facing CRM and SMS campaigns to increase Sunnyside* consumer value and brand love
• Own your area of expertise and meet key KPIs in strategic partnership with your manager by performing A/B tests, creating targeted segmentation, and using personalized content
• Collaborate with multiple cross-functional partners (Creative, Ecommerce, Data, etc.) to meet company goals
• Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
• Stay current on trends and best practices in lifecycle and channel marketing and advise the team accordingly
• Ensure compliance with CAN-SPAM and state/store-level regulations
• Other duties as assigned

Benefits

• Major medical, dental and vision insurance
• 401(K)-match program
• FSA/HSA programs
• LTD/STD options
• Life insurance and AD&D
• Paid holidays
• Paid time off
• Annual discretionary bonuses
• Stock options
• Employee discount program