CRM Specialist

Summary

Join a dynamic team at Kinetic Investments, a venture capital firm, to contribute to a mobile-first, gamified social casino platform as a CRM Specialist. This contract role (3-6 months, potentially extendable) is remote (UK-based preferred) and focuses on designing, launching, and optimizing the lifecycle marketing system. You will lead lifecycle campaigns across various channels, design CRM journeys, build behavioral segments, translate in-app events into CRM triggers, and analyze campaign performance. Collaboration with product and creative teams is crucial to ensure on-brand messaging. The role demands proven CRM experience, ideally in gaming or similar sectors, and a strong understanding of B2C CRM best practices. A commercial mindset and adaptability are essential for success in this fast-paced environment.

Requirements

• Proven experience in CRM or lifecycle marketing, ideally within gaming, mobile apps, or consumer products
• Strong grasp of B2C CRM best practices, including behavioural segmentation and event-based automation
• Technically proficient with CRM platforms and messaging channels (email, push, SMS)
• Demonstrated ability to manage projects across cross-functional teams
• Commercial mindset with a focus on retention, monetisation, and lifetime value
• Comfortable working independently in a fast-paced, remote-first environment

Responsibilities

• Lead the setup and execution of lifecycle campaigns across email, in-app messaging, and (eventually) push/SMS
• Design CRM journeys for onboarding, daily streaks, VIP milestones, winbacks, and bonus drops
• Build and manage behavioural segments to ensure timely, relevant, and personalised messaging
• Translate in-app events into CRM triggers in collaboration with the development team
• Analyse campaign performance and run A/B tests to improve engagement and conversion
• Collaborate with product and creative teams to ensure messaging is on-brand, reward-driven, and player-focused
• Own CRM tools and workflows from planning through to launch, optimisation, and reporting

Preferred Qualifications

• Experience with social casino, iGaming, or digital entertainment products
• Familiarity with XP systems, loyalty programs, and VIP user flows
• Understanding of event-driven messaging and player retention strategies
• Previous experience in a remote-first or startup environment
• High energy, proactive, and solution-oriented
• Results-driven with a strong focus on execution
• Thrives in a fast-moving, ever-evolving environment
• Adaptable, collaborative, and resilient under pressure