Customer And Lifecycle Marketing Manager

Summary

Join Workleap's Customer & Lifecycle Marketing team as a Customer & Lifecycle Marketing Manager to build and scale our customer growth engine. You will create programs that convert trials into loyal users, increase usage and adoption, and cultivate advocates. This hands-on role involves close collaboration with Customer Success Managers, Account Managers, and the Product team to deliver personalized, multi-channel campaigns. You'll ensure customers experience value at every stage of their journey, driving top-line growth. The role focuses on lifecycle marketing campaigns, AI-driven personalization, and A/B testing to optimize performance. You will be part of a team transitioning to a fully integrated lifecycle model, requiring execution excellence to implement the established strategy.

Requirements

• 4+ years of experience in B2B lifecycle, growth, or customer marketing
• A strong passion for using AI to scale your work and drive impactful results
• Experience launching automated nurture campaigns (HubSpot, Intercom, CommonRoom)
• Strong understanding of the customer journey and lifecycle segmentation
• Confidence using data to define audiences and optimize performance
• Strong communicator with excellent cross-functional collaboration skills
• Hands-on with A/B testing and iterative campaign improvement
• Experience working closely with CSMs, AMs, and Product teams

Responsibilities

• Build and launch lifecycle marketing campaigns across trial, onboarding, adoption, expansion, and renewal phases
• Implement AI-driven personalization and automation (e.g., Intercom chatbots, usage-based triggers) to deliver the right message at scale
• Develop upsell and cross-sell workflows based on product signals like seat usage, participation, and manager engagement
• Run A/B tests to optimize nurture flows and track their contribution to the expansion pipeline
• Create and activate advocacy campaigns that turn satisfied customers into testimonials, referrals, and user generated stories
• Collaborate with CSMs and AMs to align marketing efforts with QBRs, check-ins, and renewal cycles
• Work closely with Product and Growth teams to explore in-product messaging for timely, contextual communications
• Partner with RevOps and GTM Engineers to define audience segments; set up usage-based triggers; track campaign performance

Preferred Qualifications

Asset: experience with PLG or in-product messaging tools

Benefits

#LI-Remote