Customer Marketing Expansion Specialist

Summary

Join Bloomerang as a Customer Marketing Expansion Specialist and develop, execute, and analyze marketing communications to enhance the customer journey, driving cross-product awareness and upsell opportunities. You will create targeted campaigns, collaborate with cross-functional teams, and improve reporting for pipeline delivery. The ideal candidate is a data-driven marketer with experience in customer lifecycle management and a proven ability to drive upsell opportunities. This is a fully remote, full-time position offering competitive compensation and benefits, including health insurance, generous PTO, 401k matching, and more. Bloomerang is committed to creating a thriving work environment for its employees.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in customer marketing, life-cycle management, or a related role
• Proven track record of successfully managing customer expansion strategies
• Strong analytical skills with experience in data-driven decision-making and reporting
• Excellent communication and interpersonal skills, with the ability to work effectively across teams
• Proficiency in marketing automation tools, CRM systems, and data analysis platforms
• Ability to thrive in a fast-paced, dynamic environment with a strong focus on results

Responsibilities

• Deliver high quality customer leads to the Account Management team to build pipeline and achieve goals across a multi-product software company
• Improve reporting for pipeline delivery, clearly defining sources and tactics that boost upsell motions
• Build partnerships with the Account Management leadership team to provide campaign visibility and capture input to fully support the team in realizing their quota
• Collaborate with cross-functional teams to simplify processes, ensure a unified approach to customer engagements and improve upsell conversion rates
• Execute marketing strategies to drive customer growth and product expansion within the customer base

Preferred Qualifications

Master’s degree is a plus

Benefits

• Access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere
• Competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer Days, 12 paid holidays, as well as paid parental leave
• 401k match
• Equipment you need to be successful, shipped right to your door
• Salary range for this position is: $65,000 - $85,000. You may also be eligible for a discretionary bonus
• This is a permanent, full-time, fully remote position