Customer Marketing Manager

Summary

Join AccuWeather, the world's most accurate weather source, as a Customer Marketing Manager! This role focuses on developing compelling pitch decks, analyzing customer data to inform marketing strategies, and creating engaging messaging for AccuWeather's services. You will collaborate with various teams to develop customer-focused materials, optimize app store presence, and manage content strategy across multiple platforms. The ideal candidate possesses a Bachelor's degree in a related field, 2-3 years of marketing experience with a focus on product marketing and sales enablement, and strong communication and analytical skills. AccuWeather offers a competitive salary, comprehensive benefits, and a collaborative work environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience
• 2-3 years of marketing experience, with a strong focus on product marketing and sales enablement materials
• Previous experience creating product pitch decks and marketing materials is required
• Strong written and verbal communication skills
• Demonstrated ability to analyze data, translate insights into action, and measure success
• Comfortable with CRM tools, specifically HubSpot, and various presentation tools such as PowerPoint, Google Docs, etc
• Excellent project management skills with the ability to manage multiple priorities and deadlines
• Collaborative mindset with experience working across departments to align strategies and execute campaigns
• Must be able to handle complexity while driving outcomes efficiently

Responsibilities

• Focus primarily on the development of pitch decks to support sales and customer engagement
• Analyze customer insights, data, and feedback to inform marketing strategies and improve customer experience
• Create and manage messaging for AccuWeather's services and solutions
• Collaborate with product, sales, and business teams to develop customer-focused messaging, case studies, and success stories highlighting AccuWeather's impact
• Assist with app store optimization for AccuWeather's iOS and Android apps
• Work with internal teams to implement marketing campaigns and bundles for B2B (AccuWeather For Business) and B2C offerings and partnerships
• Manage content strategy to ensure consistent messaging across all customer touchpoints, including presentations, brochures, and digital experiences

Benefits

• Competitive salary commensurate with experience
• Comprehensive healthcare and dental benefits
• 401(k) retirement plan with 50% company match
• A collaborative work environment