Customer Marketing Manager

Summary

Join AJ Bell as a Marketing Manager to support the D2C marketing team in driving customer growth and engagement. You will play a key role in managing the customer marketing lifecycle, focusing on campaign strategy, execution, and optimization. Responsibilities include planning and executing CRM campaigns, developing messaging strategies, leading multiple projects, and analyzing campaign performance. You will collaborate with cross-functional teams and lead a Senior Marketing Executive. The ideal candidate possesses 5+ years of experience in customer marketing and strong analytical and communication skills. AJ Bell offers a competitive salary, comprehensive benefits package, and a hybrid working model.

Requirements

• 5+ years’ experience in customer marketing, with demonstrated success in delivering impactful marketing campaigns
• Proficiency with CRM platforms and a strong understanding of customer lifecycle management
• A strategic thinker who can see the big picture and articulate ideas clearly to various stakeholders
• Strong organizational skills with meticulous attention to detail
• Data-driven mindset with a focus on testing, learning, and optimizing
• Creative problem-solver, capable of coming up with innovative solutions to meet business objectives
• Analytical skills with the ability to interpret data and extract meaningful insights
• Excellent verbal and written communication skills, with the ability to influence and persuade others
• Customer-focused, with a strong understanding of customer needs and a passion for creating tailored solutions
• A team player who can lead a team while building strong relationships across the organization

Responsibilities

• Plan and execute Customer Marketing (CRM) campaigns aimed at successfully onboarding new customers, enhancing customer engagement, and unlocking customer value across various stages of the lifecycle
• Develop and refine messaging strategies for new product launches, ensuring consistent and impactful communication positioning across channels
• Lead and coordinate multiple projects, utilizing strong project management skills to ensure campaigns are delivered on time and meet key performance metrics
• Embed an ‘always-on’ approach to test-measure-learn, using data-driven insights to continuously improve customer and commercial results
• Analyze and report on key metrics to track campaign performance against targets, identifying areas for improvement and optimization
• Collaborate cross-functionally with teams such as Brand, Product, Legal, Compliance, and Data to ensure alignment and deliver best-in-class customer communications
• Drive and optimize lead generation initiatives, particularly focusing on email optimization and other CRM tactics to increase customer acquisition
• Lead, inspire, and develop a Senior Marketing Executive, fostering growth and high performance within the team
• Ensure compliance with regulatory requirements, overseeing sign-offs from key stakeholders to ensure marketing assets meet internal and external standards

Benefits

• Starting salary up to £55,000 (dependent on experience)
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service
• Holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent management programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals
• Hybrid working