Customer Marketing Manager

Summary

Join PocketHealth as the Customer Marketing Manager and make a real impact on the future of healthcare. You will collaborate with Customer Success and Marketing teams to develop and execute impactful campaigns that enhance customer engagement and accelerate go-to-market strategies. This role requires building targeted campaigns for strategic accounts, collaborating on customer segmentation, leveraging marketing tactics to increase awareness, and managing a customer advocacy program. The ideal candidate possesses proven customer marketing experience, deep US healthcare knowledge, and strong analytical and communication skills. PocketHealth offers a remote work environment, competitive salaries and benefits, including stock options, four weeks of paid time off, unlimited wellness days, and extended mental health coverage.

Requirements

• 2-3 years experience in customer marketing (added bonus if you have experience in a B2B2C environment), or equivalent demonstrated experience
• Deep US healthcare knowledge, with a strong knowledge of hospital environments and those executives, staff and physicians operating within them
• Demonstrable experience in developing and executing successful customer marketing campaigns
• A successful track record of cultivating strong relationships with customers and managing an advocacy program
• Creative problem solver and strategic thinker fuelled by exceptional analytical skills. You know how to synthesize different data points to pull out key insights and put these into action to drive impact
• Strong organizational skills, with an ability to manage multiple priorities simultaneously and pivot quickly in a fast moving environment
• Excellent communication and interpersonal skills. You are well versed on building strong relationships with customers and internal teams, and can tailor your style and content to different audiences to achieve desired outcomes

Responsibilities

• Build and manage targeted campaigns at strategic accounts to drive patient acquisition and strengthen partner relationships with our provider client base
• Collaborate closely with Customer Success and Marketing to build a customer segmentation model, identify and prioritize key strategic accounts, and create customized integrated campaign strategies across various persona types, including front-line staff, hospital management and physicians
• Leverage specific marketing tactics to drive patient and staff awareness at specific hospital sites, including customized communication assets, competitions and event marketing
• Develop and manage our customer advocacy program to increase customer engagement and participation in key initiatives, including a Customer Advisory Board, referrals, testimonials and speaking opportunities, and to accelerate pipeline and upsell opportunities
• Monitor and analyze campaign and program performance, adjusting tactics to optimize results, drive continuous improvement and achieve KPIs

Preferred Qualifications

Experience in a B2B2C environment

Benefits

• Working remotely
• Competitive salaries and benefits (stock options too!)
• Four weeks of paid time off
• Unlimited wellness days
• Extended mental health coverage