Customer Marketing Manager

Summary

Join Vercel as their first Customer Marketer to build and scale a customer marketing function, turning customers into advocates. You will own initiatives across customer advocacy, case studies, events, and community engagement, collaborating with Sales, Customer Success, Product, and Comms teams. This role blends creativity and analytics, requiring the ability to build new programs, tell compelling stories, and drive measurable impact. The position offers a hybrid or fully remote work option depending on location. Vercel provides a competitive compensation package, including equity, healthcare, flexible time off, and a work-from-home budget.

Requirements

• 6+ years of experience in customer marketing, product marketing, or related roles, ideally in B2B tech or SaaS
• Proven track record of building customer advocacy and reference programs from the ground up
• Excellent storytelling and content development skills, with a knack for turning complex concepts into compelling narratives
• Experience managing video, written, and event content pipelines with cross-functional stakeholders
• Strong project management skills and ability to thrive in fast-paced, ambiguous environments
• Empathy, curiosity, and a deep appreciation for the customer journey

Responsibilities

• Build and manage programs that identify and showcase customer success stories
• Create case studies, testimonials, and video content in partnership with content, design, and product marketing teams
• Develop and launch scalable programs that deepen customer engagement and drive loyalty, such as reference programs, customer councils, and speaker opportunities
• Partner with the events team to highlight customer voices at industry events and webinars
• Support community-building efforts that foster peer-to-peer learning among customers
• Gather insights through interviews, surveys, and events to inform product development, messaging, and marketing strategy
• Act as the internal champion for customer perspectives
• Work closely with GTM, Product, and Success teams to align on shared goals, coordinate outreach, and ensure consistent messaging across touch points
• Define KPIs, track performance of customer marketing efforts, and iterate based on data and feedback

Preferred Qualifications

• Background in working with technical products or developer communities
• Experience in event planning or managing customer advisory boards
• Familiarity with tools like Salesforce, Marketo, and community platforms

Benefits

• Competitive compensation package, including equity
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed