Customer Marketing Program Manager

Summary

The job description is for a Customer Marketer role at LINQ, a high-growth software company specializing in K12 education administration. The role involves developing marketing programs to increase engagement with current customers, reduce churn, and build a customer advocacy program. The ideal candidate has 3-5 years of experience in customer marketing or similar roles, is detail-oriented, collaborative, and proficient in various marketing technologies.

Requirements

• Minimum 3-5 years of experience in customer marketing, successor communications roles
• Outstanding follow-through, self-starting attitude, time management, and project management skills to deliver results
• Understanding of traditional, digital and emerging marketing channels
• Familiarity with B2B lifecycle marketing, growth and retention best practices, and the latest marketing technologies
• Ability to plan, execute and manage multiple programs at once
• Ability to work collaboratively across multiple business functions
• Excellent verbal, interpersonal, communication and presentation skills
• Ability to write effective copy
• Proficiency in Pardot, HubSpot, 6sense and Salesforce

Responsibilities

• Develop, manage and optimize client’s touch points designed to increase engagement, build trust, expand product stack and reduce churn
• Develop and manage loyalty programs, customer advocacy initiatives, and retention strategies
• Build and manage a cadence for client quarterly town halls, user groups, and advisory boards
• Work with the Marketing, Product Marketing, Customer Success, and Support teams to develop customer communications, including newsletters, emails, webinars, and event content
• Manage and scale Customer Reference Program, collaborating with sales, customer success and marketing to create a proactive pipeline of references
• Create and oversee the production of customer-focused content, including newsletters, case studies, and testimonials

Preferred Qualifications

Familiarity with GoToWebinar and ON24 (or similar webinar platform), WordPress (for knowledge, not execution) are a plus

Benefits

• Remote working environment
• Ability to work in a physical office, if near one of our offices (Wilmington, Irvine, and Austin)
• One America 401k plan with 4% employer matching on total earnings, not just base (100% fully vested)
• Company Bonus Plan or Target Sales Commission Plan
• Flexible Open Paid Time Off Plan
• Paid Parental Leave Policy
• 10 paid holidays
• 16 hours of paid volunteer time
• Blue Cross Blue Shield benefit network (medical/dental/vision)
• Low-deductible PPO option or HDHP option with employer contributed HSA
• Dental with child orthodontia
• 100% Employer paid Short Term Disability/Long Term Disability/Basic Life/Accidental Death & Dismemberment Insurance
• Health and wellness benefits including gym and Headspace reimbursement
• Professional development opportunities