Site Marketing Program Manager

Summary

Join Backcountry as a Site Marketing Program Manager and drive revenue growth, brand awareness, and customer engagement. You will develop and execute marketing strategies across various channels, focusing on digital platforms. Collaborate with pricing, buying, design, product, and sales teams to ensure seamless campaign execution and brand consistency. Leverage data-centric decision-making and AI-powered marketing tools to optimize campaigns. Analyze campaign performance and build strategies for improvement. This challenging role requires a passion for the outdoors and a deep understanding of the target audience.

Requirements

• 5+ years of digital marketing experience
• Experience working with ambiguous data, working to find meaningful takeaways and make sound business decisions
• Demonstrated experience leveraging AI-driven solutions (such as AI content creation, campaign automation, or analytics platforms) to enhance marketing effectiveness and efficiency
• Strong written and verbal communication skills
• Ability to work independently and collaboratively in a fast-paced, entrepreneurial team environment
• Familiarity with Google Analytics, Looker, social media platforms, and email marketing platforms
• Strong data analytical skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Bachelor’s degree in marketing or related field

Responsibilities

• Drive the development and strategy of marketing campaigns across multiple channels, including our websites, social media, paid advertising, and content marketing, using data centric decision making
• Manage the marketing communications calendar
• Collaborate with cross-functional teams, including design and development, to ensure campaigns are executed seamlessly and meet business objectives
• Conduct market research to understand industry trends, customer behavior, and competitive landscapes
• Analyze campaign performance data and build a robust strategy for optimization, including ideating AB testing opportunities and seeing through to completion
• Assist in the planning and execution of product launches and seasonal promotions
• Utilize AI-powered marketing tools to automate campaign tasks, personalize content, and optimize digital advertising performance
• Other duties as assigned

Benefits

Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies