Senior Program Manager, Marketing & Outreach

Summary

Join the Building Decarbonization Coalition (BDC) as a Senior Program Manager, Marketing & Outreach! This role reports to the Director of Marketing and involves leading the execution and scaling of BDC’s field outreach, community engagement, and marketing programs. You will manage a Community Engagement team, steward external partnerships, and ensure program accountability. The ideal candidate has leadership experience in marketing and outreach, has managed diverse teams, and possesses strong relationships with community-based organizations (CBOs). This position requires managing integrated marketing and outreach programs, overseeing ambassador and neighborhood scale programs, improving CRM data tracking, and serving as the lead for funders and partners. The role also includes team and people management responsibilities. The position is remote, based in the San Francisco Bay Area, and requires some travel.

Requirements

• 7+ years in marketing, outreach, or community engagement with proven ability to define, develop, and execute marketing and outreach programs that drive participation
• 4+ years in team and program management
• Experience managing clients, contracts, and deliverables
• Self-starter with the ability to take initiative, manage competing priorities, and balance strategic planning with hands-on execution
• Strong data orientation with experience tracking metrics and reporting impact
• Skilled at supervising staff, setting goals, and developing high-performing teams
• Demonstrated experience in managing direct reports, including recruiting top talent, setting clear goals, providing regular feedback, fostering professional development, and implementing strategies to retain and cultivate a high-performing team
• Strong organizational and project management abilities with a track record of delivering on time and on budget
• Comfortable thriving in fast-paced, entrepreneurial environments and building programs from the ground up
• Proficient in CRM and project management tools (e.g., HubSpot, Salesforce, Asana) to track engagement, metrics, and workflows
• Exceptional interpersonal and written/verbal communication skills, with experience in public speaking, working across teams, and presenting to stakeholders
• Comfortable with field-based work (e.g., tabling, canvassing, lifting materials)
• Bilingual candidates—especially Spanish speakers—strongly encouraged to apply
• Experience working with CBOs, contractors (union and non-union), cities and other stakeholders

Responsibilities

• Lead development and execution of integrated marketing and outreach programs, including email, print, SMS, digital ads, earned media, and in-person activations
• Align messaging across platforms and partners to drive awareness and program sign-ups for electrification initiatives
• Manage communications toolkits and assets tailored to contractors, CBOs, partners, and local governments
• Monitor, analyze, and report on product and campaign performance metrics, providing actionable insights and recommendations
• Use data and analytics tools (e.g., Google Analytics, Mixpanel, HubSpot) to refine strategies, improve ROI, provide actionable insights, and ensure marketing and outreach objectives are met
• Gather feedback from customers to improve our programs and refine marketing/outreach efforts
• Oversee and evolve the Ambassador and Neighborhood Scale programs—including recruitment, onboarding, training, storytelling support, and event management
• Coordinate with state and local partners to deploy and coordinate staff and ambassadors at home tours, workshops, tabling events, media engagements, and door knocking
• Create systems for managing volunteer and local partner engagement, retention, and recognition
• Turn learnings from early pilots into best practices and scalable delivery models
• Own and improve CRM data tracking, segmentation, tagging, and reporting processes to evaluate outreach effectiveness
• Monitor conversion and engagement performance by campaign, geography, or segment to optimize field tactics
• Support the development of dashboards and impact reporting for internal and external audiences
• Serve as the day-to-day lead for funders, program administrators, cities, utilities, and other partners receiving BDC marketing and outreach services
• Ensure timely delivery of contract requirements, reporting, and performance metrics
• Support the Growth & Fundraising Team with proposals and pitches to garner new or additional funding
• Supervise and mentor a team of outreach and marketing staff; foster strong communication, accountability, and growth
• Develop team culture aligned with BDC values, and ensure coordination across workstreams
• Guide contractors and consultants as needed for execution support

Preferred Qualifications

• CRM, marketing automation, and event management: Hubspot, Salesforce
• Project management: Asana
• Analytics: Google Analytics, Hubspot dashboards, Mixpanel
• Social media management: Sprout Social
• Content tools: Google Workspace, Canva, Figma
• Communications: Google Workspace, Slack, Zoom
• Deep commitment to climate change solutions and building decarbonization, with knowledge of the space preferred

Benefits

• Paid health insurance coverage
• Retirement benefits with company matching
• Unlimited flexible paid leave
• 12 paid holidays
• Access to professional development resources