Customer Marketing Program Manager

Summary

The job is for a Senior Customer Success Program Manager at WalkMe, responsible for developing and executing marketing strategies to maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. The position requires a bachelor's degree in marketing or related field and 5+ years of experience in lifecycle marketing or related field.

Requirements

• Bachelor's degree in marketing, business, customer success or related field
• 5+ years of experience in lifecycle marketing or related field

Responsibilities

• Develop and execute lifecycle marketing strategies to achieve adoption, retention & growth goals
• Develop a strong understanding of the Customer Journey and be able to identify, plan and execute on initiatives to improve that journey, with emphasis on scale and digital
• Develop and execute digital-first engagement methods (one-to-many playbooks, emails, surveys, in-app messaging, decks, etc), and iterate in short cycles based on user feedback
• Monitor and analyze campaign performance to optimize results and ROI
• Create and manage customer segmentation and targeting strategies to optimize the customer journey
• Collaborate with cross-functional teams, including product marketing, product, customer success, operations, and more, to develop and execute integrated marketing campaigns
• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform strategy
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience

Preferred Qualifications

• Experience with marketing automation tools, such as HubSpot, Marketo, or Pardot
• Excellent communication and collaboration skills
• Strong analytical skills and ability to use data to inform decisions
• Experience with A/B testing and experimentation
• Experience with HTML and CSS for email design

Benefits

• Flexible Work Arrangements: We offer remote/hybrid and flexible hours to help manage work commitments and personal life effectively
• Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community
• Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering
• Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance
• WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
• WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!