Engagement Marketing Program Manager

Summary

Join Color Health, a revolutionary virtual cancer clinic, and contribute to impactful campaigns driving member enrollment. As an Engagement Marketing Program Manager, you will lead the creation, launch, and optimization of high-volume B2B2C campaigns. Collaborate with cross-functional teams, including Customer Success, Design, Product, and Medical Affairs. This role demands strong copywriting skills, data-driven thinking, and experience tailoring messaging to diverse populations. You will manage multiple workstreams, ensuring operational excellence and identifying new growth opportunities. Color offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• 5+ years of marketing experience, including campaign execution and performance optimization
• Strong copywriting chops, especially for conversion-focused campaigns
• A data-driven approach, thinking in tests and experiments, and a track record of extracting compelling performance insights
• Experience and empathy in tailoring messaging to different populations and demographics
• A penchant for problem-solving and fast-paced, collaborative work
• Aptitude in managing multiple work-streams and deadlines with grace and precision

Responsibilities

• Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
• Write, edit, and test copy that engages different population segments across clients
• Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
• Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
• Own and improve workflows for launching campaigns at scale, driving operational excellence
• Identify new growth or engagement opportunities based on campaign data and audience behavior

Preferred Qualifications

• Experience working with union and blue collar populations
• Healthcare B2B2C healthcare marketing experience
• Experience using and executing campaigns in Braze software
• Skilled in using performance tracking in tools like Metabase, Amplitude, and delivering insights and recommendations to improve performance

Benefits

• Competitive salary
• Comprehensive medical, dental, vision, life, and disability benefits
• 401k match
• Monthly phone and wifi stipend for employees, annual ergonomic stipend
• Generous vacation policy, paid holidays and company-wide recharge days
• Equal paid parental leave for birthing and non-birthing parents
• Free cancer screening and prevention resources for employees and their adult dependents