Customer Marketing Specialist

Summary

Join Fleetio as a Customer Marketing Specialist and strengthen customer relationships through engaging marketing campaigns. You will partner with various teams to execute customer marketing initiatives, build customer advocacy programs, and enhance the customer journey. This role requires a strong marketing background, experience building customer relationships, and working across multiple teams. You will leverage various methods such as email campaigns, social outreach, and community building to achieve measurable impact on customer adoption and retention. Fleetio offers a fast-growing environment and a supportive team of seasoned marketers. This is an opportunity to make a significant contribution to a company leading the charge in transportation technology.

Requirements

• Exceptional interpersonal and communication skills with the ability to influence and excite customers and internal stakeholders
• Bachelor’s degree in communication, digital marketing or related fields
• A minimum of 3 years of related customer marketing experience
• Creative thinking and problem-solving skills
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Familiarity with social media and digital marketing strategies
• A good understanding of current customer marketing trends
• Big picture thinker with the marketing savvy to ‘proof’ the final product for excellence before we deploy

Responsibilities

• Expand the company's customer marketing program through executing marketing campaigns that have a measurable impact on increasing adoption and driving cross-sell and upsell opportunities
• Maintain customer advocacy programs that create enthusiasm, brand loyalty, and customer stickiness. Help recruit new customer advocates to participate in activities that align with our go-to market strategy
• Plan Customer Advisory Board activities, including recruiting members, arranging virtual and in-person events, and managing follow-up communications
• Ensure Fleetio’s company profile on third-party review sites accurately highlights company solutions and features. Execute review campaigns that bolster our presence in the industry and increase review ratings
• Coordinate the execution of our monthly customer newsletter by working with other departments to gather relevant articles, create design assets, set up email templates, and deliver reporting metrics
• Consult with key stakeholders to identify gaps and areas of improvement in our customer journey. Work together to enhance communications and deliver moments that matter to our customers
• Conduct ad-hoc analyses as needed to identify industry trends and insights, stay up-to-date on competitor strategies, and deep dive into customer pain points to continuously improve our customer marketing approaches
• Collaborate with key stakeholders to help implement and maintain an online customer community that fosters communication amongst customers, encourages and incentivizes engagement in advocacy activities, and deepens customer loyalty
• Assist with the development of surveys to gauge customer satisfaction and create publishable content (testimonials, stats, and case studies) that provide social proof of success with Fleetio
• Maintain a library of up-to-date customer advocates and sales references. Coordinate and field requests from other departments for speakers, referrals, and references
• Work with contributing teams (content, creative, product marketing, and business operations) to “pull it all together” to launch customer marketing campaigns and promote participation in advocacy activities

Preferred Qualifications

• Background in customer service or customer success
• Hands-on experience with Salesforce, community management software, and Gainsight

Benefits

• Multiple health/dental coverage options
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks
• 12 company holidays + 2 floating holidays
• Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend- $125 quarterly
• Mac laptop + new hire equipment stipend
• Remote working friendly since 2012