Marketing Specialist

Summary

Join Dynatron Software as a Marketing Specialist and play a key role in strengthening our digital presence and brand identity. You will be responsible for managing video assets, leading social media efforts, creating engaging content, and supporting events. This collaborative position requires strong communication and organizational skills, along with proficiency in marketing and design tools. We offer a comprehensive benefits package including health insurance, flexible work arrangements, professional development opportunities, paid time off, and a home office setup stipend.

Requirements

• 1-3 years’ experience in marketing, with a focus on social media management, content development, and video production
• A solid understanding of social media platforms, trends, and analytics tools
• Proficiency with marketing and design tools such as HubSpot, Adobe Creative Suite, or similar platforms
• Strong writing, storytelling, and editing skills
• Excellent organizational skills with the ability to manage multiple projects simultaneously

Responsibilities

• Receive, organize, and manage video assets from internal and external sources
• Edit videos to support marketing campaigns and company initiatives
• Produce testimonial videos to strengthen brand authenticity
• Collaborate on video concepts and edit content to suit sales, product, and marketing needs
• Design basic animated videos that enhance campaigns while adhering to brand guidelines and industry best practices
• Lead and expand our social media presence across platforms including LinkedIn and Facebook
• Develop and publish high-quality, engaging content tailored to each platform
• Respond to comments, messages, and mentions promptly and professionally to foster audience engagement
• Track and analyze social media metrics to optimize strategies that meet platform-specific KPIs
• Conduct A/B testing and adjust publishing schedules to maximize reach, engagement, and performance
• Maintain a consistent tone and cohesive storytelling across all digital platforms
• Collaborate with cross-functional teams to craft compelling narratives that convey the Dynatron brand effectively
• Assist in creating content such as blog posts, newsletters, email campaigns, sales collateral, and more
• Execute email marketing campaigns using tools like HubSpot, ensuring clarity and consistency
• Contribute to creating engaging digital assets, such as visuals and landing pages, to support customer acquisition campaigns
• Assist in promoting and managing logistics for in-person and virtual events
• Step in to lead event initiatives when needed
• Contribute to post-event follow-up, ensuring all reporting data is accurately imported into relevant systems to nurture leads

Preferred Qualifications

• Event coordination or promotional experience
• Basic animation design skills to create engaging visual content
• Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro) for creating professional, engaging outputs

Benefits

• Health, dental, and vision insurance
• Stock options
• Flexible work arrangements, including work-from-home opportunities
• Professional development opportunities to support your growth
• 11 paid holidays and 15 days of PTO to help you recharge
• A home office setup stipend for remote employees
• A welcome “swag bag” with branded items to make you feel like part of the team