Customer Marketing Specialist

Summary

Join ThoughtExchange as a Customer Marketing Specialist and develop, execute, and optimize strategic marketing campaigns to enhance customer retention, expansion, and engagement. Collaborate with cross-functional teams to create targeted campaigns, support product adoption, and showcase customer success stories. You will coordinate event participation and recognition programs, ensuring our value proposition resonates with existing customers. This role requires at least one year of experience in customer marketing within a B2B SaaS environment. ThoughtExchange offers a competitive salary, comprehensive benefits, a remote-first work environment, and opportunities for professional development.

Requirements

• At least 1 year of experience in a Customer Marketing role, ideally within a B2B SaaS environment
• Proven ability to create, execute, and optimize marketing campaigns that engage customers and drive retention
• Experience planning and executing digital events, such as webinars, virtual conferences, and customer engagement sessions
• Highly organized with strong attention to detail, able to manage multiple projects and deadlines effectively
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and collaborate across teams
• A strong cross-functional team player
• A self-starter who can take ownership of projects, problem-solve, and drive end-to-end program execution with minimal guidance

Responsibilities

• Execute communication programs and campaigns aimed at increasing retention and driving expansion opportunities
• Assist in creating and deploying targeted marketing programs through email, webinars, and events
• Contribute to customer-centric content creation that supports product adoption and best practices
• Identify and support the development of customer stories, case studies, and event participation opportunities in partnership with internal teams
• Work with Customer Success Managers (CSMs) to promote customer wins and achievements
• Help share customer stories internally and externally through various channels
• Coordinate customer participation in virtual and in-person events, workshops, and recognition programs
• Track and report on the performance of customer marketing campaigns, providing actionable feedback for improvement
• Maintain documentation and reports on customer marketing activities and their impact on retention and engagement
• Ensure the consistent communication of the company’s value proposition to existing customers
• Support our Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives and completing all required ADEI training

Preferred Qualifications

Experience marketing to K-12 customers, with an understanding of their unique needs and challenges

Benefits

• From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options, and company-wide Mental Health days off scheduled through the year
• Our benefits package also includes maternity & parental leave top-up programs and access to Maple , Inklebot , and Headspace which support our employees' primary care, mental health, and wellness needs
• We’ve been remote-first for over ten years
• We’re contribution-focused and operate on mutual trust because we need you to feel empowered to be your best self
• In addition to competitive pay and benefits, employees receive share options when joining the company
• Additional options are awarded throughout your ThoughtExchange career based on ongoing contributions to the company
• You can join regular Anti-racism, Diversity, Equity & Inclusion (ADEI) and Learning & Development sessions
• You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career