Customer Retention Marketing Manager

Summary

Join Snif, a fast-growing fine fragrance company, as their Customer and Retention Marketing Manager. You will lead retention marketing initiatives across various channels, including email, SMS, and loyalty programs. This role requires strong organizational skills, experience in email and SMS marketing, and a data-driven approach to optimization. You will collaborate with cross-functional teams to develop and execute strategies that foster customer loyalty and drive engagement. Snif offers a fully remote work environment and a competitive compensation package, including equity, healthcare benefits, paid parental leave, and flexible PTO.

Requirements

• At least 3-4 years of work experience in marketing or high-growth role; relevant experience in an e-commerce/DTC environment or with a major retailer is a plus
• Experience owning or managing email and SMS marketing programs
• Genuine excitement for customer loyalty and the world of retention marketing
• Exceptional organizational skills and attention to detail
• Next-level time management and project management skills. You’re a pro at taking an idea and owning it until completion
• Strength and rigor in navigating ambiguity. You’re a self-starter and a team player
• Excellent verbal, written, and interpersonal skills that support developing and maintaining real, trusting relationships
• Eagerness to roll-up your sleeves with a “figure it out” mentality
• A curious and innovative mindset, constantly seeking ways to make a product or process the best it can be
• Ability to translate data into simple, real-world outcomes and goals
• Advanced proficiency in Excel, PowerPoint, and Google Suite

Responsibilities

• Lead execution of Snif’s retention initiatives, ensuring seamless implementation across email, SMS, sampling, loyalty, subscriptions, and more
• Define retention strategies for new product launches and evergreen products across channels
• Own Snif’s email and SMS marketing efforts across campaigns and automated flows. This includes outlining the marketing calendar, creating campaign briefs, coordinating with copy and design for asset development, defining customer segments, performing tests, scheduling campaigns, and optimizing content for performance
• Support the management and optimization of Snif’s subscription program, ensuring a seamless customer experience, assisting with subscriber communications, defining and implementing growth strategies, and monitoring key performance metrics
• Assist in the management and enhancement of Snif’s loyalty program, tracking engagement and collaborating with cross-functional teams to drive member participation and retention
• Support the planning, execution, and analysis of Snif’s product sampling initiatives, coordinating distribution, analyzing conversion, and optimizing strategies to drive repeat
• Contribute to customer surveying efforts by coordinating survey distribution, collecting responses, and synthesizing insights for the broader team
• Monitor and report on key retention and engagement metrics, identifying trends and opportunities for improvement
• Stay up to date on best practices in retention marketing, conduct research on emerging trends, and support creative ideation and testing to inform future initiatives
• Provide support for additional business and marketing needs

Preferred Qualifications

• Experience with Klaviyo and Postscript is strongly preferred
• Proven success at a fast-paced startup, extra bonus points if in the beauty industry
• Knowledge/passion for scented products, including (but not limited to) fragrance, candles, and laundry categories

Benefits

• Highly competitive salary and equity so you’re a part of the Snif family
• An opportunity for growth and ability to widen your role and responsibilities
• Medical, Dental, and Vision healthcare insurance
• 401K Retirement Plan with company matching
• Paid Parental Leave
• Flexible vacation and PTO policy
• Industry-leading well-being and mental health benefits
• Virtual and remote work as well as work-from-home setup
• Snif product on us!