D2C Business Lead

Summary

Join Tutored by Teachers (TbT) as a Senior Manager to lead the D2C business initiative focused on Education Savings Account (ESA) programs. This fractional role, with potential for full-time conversion, requires driving the ESA business from inception, including tracking opportunities, securing approvals, managing marketplace listings, and launching marketing campaigns. You will design user journeys, serve as a guide for families, build feedback loops, and collaborate with internal teams. The ideal candidate possesses strong growth instincts, edtech/consumer marketing/D2C sales experience, empathy for parents and educators, and excellent communication and project management skills. Familiarity with ESA programs or state education policy is a plus. This role is crucial for TbT's expansion into the ESA market, leveraging its proven model to directly serve families.

Requirements

• A product-minded operator with strong growth instincts
• Deep empathy for parents and educators
• Able to roll up your sleeves, test ideas quickly, and learn from results
• Strong communicator and project manager; able to rally cross-functional teams

Responsibilities

• Own the ESA business line from strategy through execution
• Track and analyze ESA program developments across states
• Lead applications, registrations, and marketplace listings
• Design and run marketing campaigns -- especially direct-to-parent -- to drive sign-ups and conversions
• Develop user journeys and onboarding flows that reflect our school-facing white-glove approach
• Serve as a guide and concierge for families: understand student needs and match them with the right TbT supports
• Build feedback loops to continuously improve the customer experience
• Partner with internal teams (product, marketing, operations) to deliver seamless execution
• Source and leverage demand generation and analytics tools to enable your work
• Report on KPIs and suggest pivots and investments as needed

Preferred Qualifications

• Experience in edtech, consumer marketing, or D2C sales strongly preferred
• Familiarity with ESA programs, state education policy, or tutoring businesses

Benefits

• 100% healthcare coverage for you and your family
• Access to 401k to help save for the future
• Well-rounded wellness benefits including access to free and low cost mental health resources and support services
• Company-owned laptop and office equipment
• Fully remote work environment and a flexible schedule
• Annual in-person team retreats
• 3 weeks of vacation in the first year and an unlimited vacation policy after year 1 to help recharge